Alcohol sales increase ahead of July 4th weekend

MARQUETTE, Michigan (WLUC) – As the weather warms, people are looking to cool off this Independence Day weekend with their favorite drink.

Alcohol sales are increasing in the United States, including the Upper Peninsula. Everyday Wines in Marquette says it has already been a busy week.

“We absolutely see an increase in sales through July 4,” said Marcella Krupski, Director of Everyday Wines. “Every year I feel like we’re trying to be super stocked and ready to move on, and every year things fly off the shelves.”

Krupski says she expects business to pick up even more as Sunday approaches.

The staff at Everyday Wines can make personalized recommendations to help customers find the perfect drink for their celebration.

“If you’re grilling and want something that will suit brats and hot dogs but won’t weigh you down too much, we have these perfect wines, between wines, like our really good darker rosés or even some of the best. our cooling reds.

Tadych’s Econofoods is another retailer whose sales tend to increase the week of July 4th.

“People feel the need to celebrate, hence the increase in sales,” said Dan Parvu, deputy manager of the store’s Marquette location.

This year, Parvu says certain drinks are particularly in demand.

“The most popular seem to be local beers, so Black Rocks, Ore Dock, Keweenaw Brewing Company,” he said. “Seltzers also seem fashionable, as do ready-to-drink cocktails that are already made. “

Econofoods and Everyday Wines encourage the public to stop by to refresh their holiday weekend.

According to Wallet Hub, Americans are expected to spend nearly $ 1.6 billion on beer and wine on July 4. It is the first holiday to consume away from home.

Copyright 2021 WLUC. All rights reserved.

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