A £ 14 own-brand champagne from Aldi has become a hit in the UK and is only surpassed by Moët & Chandon in terms of sales, as buyers seek luxury but without the high price tag.
Veuve Monsigny, available only at the discounter, has overtaken Lanson, one of France’s most famous names, according to figures from data firm IRI.
Veuve Monsigny is produced for Aldi by the French producer Philizot & Fils. The company, managed by the spouses Stéphane and Virginie Philizot, is based in the Marne valley in Champagne and has had to grow rapidly to meet demand.
Christmas week is the most important of the year for grocery retailers as Brits stock up during the holidays. But with inflation at its highest level in 10 years, many households will be trying to save money by shopping.
The British spend around £ 400million a year on champagne, but prices are rising sharply as producers have been hit hard by production issues as well as delivery issues that have disrupted the entire supply chain retail supply.
The price of champagne rose 8% in the three months to September, according to figures from the Wine and Spirit Trade Association. Even Aldi, who claims to be the cheapest grocer in town, has not been spared, as at £ 13.99 a bottle of Veuve Monsigny costs £ 1 more than last Christmas.
Veuve Monsigny has won numerous accolades over the years, including a bronze medal at the International Wine Challenge, where it has been described as having a “floral palate, fresh with little development but nice balance and restraint”.
Julie Ashfield, Aldi’s general purchasing manager, said she was extremely proud of the champagne which was “up there with the best bubbles available.”.
In its annual champagne tasting test, the Which? ranked the offers of Waitrose, Tesco and Marks & Spencer above those of Moët and Lanson – and Aldi.
Lisa Barber, editor-in-chief of the group’s home products and services, said the results showed that supermarket champagne brands could “more than stand up to famous champagne houses, delivering excellent quality and value. -price”.
However, Aldi’s bubbly was overlooked by the judges who instead chose Lidl’s Veuve Delattre Brut as the “good value choice”. At just £ 12 a bottle, they praised its “subtle and complex aromas, fresh acidity and crisp, fruity taste.”