CANBERRA: Although unable to travel to China himself due to Covid, Tony Carapetis, chief winemaker of Monteperle wines, greeted the Chinese people in a video that will be shown at the China International Import Expo (CIIE) from of this Friday.
âThe CIIE has offered great opportunities to expand markets in China,â he told Xinhua.
Located in South Australia’s famous Barossa Valley wine region, Monteperle was a relatively young brand, founded in 2017. It is a small estate with an annual production of around 60,000 bottles.
It made its CIIE debut in 2019, the second year of the event, after the local government of South Australia encouraged businesses to attend.
âThe scale of the event allows us to present our wines to as many interested people as possible.
The face-to-face contact allowed us to directly discuss our products, taste with potential customers and answer their questions without delay, âsaid Carapetis.
âIt also gave us the valuable feedback on our wines that we need,â he continued. “It helps us understand our markets and our customers to make sure we manufacture the products that meet their requirements in terms of styles, varieties and price.”
According to Vivian Zhang, General Manager of Jia Yuan Hua Wines, owner of Monteperle, the CIIE is a bridge between China and the rest of the world where they have succeeded in making their brand known.
The previous events of the CIIE have brought them a hundred clients and potential clients.
As the standard of living of the Chinese people continued to increase, the demand for high-quality consumer products, such as wine, also increased.
âThe Chinese market has enormous potential to tap into,â she said, adding that over the past few years, she knew other companies were also excited to go to CIIE.
âThe CIIE is an important platform for people-to-people exchanges,â she said. “It strengthens the friendship between our two peoples and increases the understanding of Australians in China.”
Relations between China and Australia have collapsed in recent years, but Zhang saw it as temporary.
âThe economies between China and Australia are complementary,â she said. âThe relationship will return to normal sooner or later. After all, a strong and healthy relationship between the two countries benefits ordinary people.
Sometimes the owners of the Barossa Valley wineries get together and talk about the future, and Zhang said they still have hope for the Chinese market.