New Zealand winery Babich Wines has launched a new rosé in the Australian market as consumers seek more options for sustainably produced organic wines.
Babich Wines CEO David Babich said rosé as a category has grown significantly over the past decade, with more than a third of Australian wine drinkers drinking it regularly (according to the Wine Intelligence Global Trends in wine).
“While rosé has plateaued in recent years, the organic wine market continues to show strong growth, so we are excited to invigorate and bring renewed interest, growth and energy to the segment. popular rosé,” Babich said.
Nearly one billion bottles of organic wine are expected to be consumed worldwide by 2023, more than double the 441 million bottles recorded in 2013, according to the organizers of the largest international organic wine competition, Millésime Bio.
With this in mind, Babich’s organic sales have grown 242% over the past five years and 50% in the past year, as consumers seek out sustainable organic wines for quality and a lighter environmental footprint.
Babich Wines began its organic winemaking journey over 15 years ago in Marlborough, pursuing BioGro certification for Headwaters, its flagship organic vineyard.
Previously, in 1995, the company’s Irongate Vineyard was the first in New Zealand to be independently certified as sustainable by Sustainable Winekeeping New Zealand.
Babich said it was gratifying to see the rapid expansion of organic wine in New Zealand, Australia and around the world.
“We have operated our vineyards for over 100 years, always with sustainability and future generations in mind. We challenged ourselves to find ways to grow grapes and produce all of our wines in a way that minimizes the environmental impact.
“We use fewer chemicals, which is better for the soil and biodiversity, making our vineyards and land healthier in the long run,” Babich said.
The family business produces seven certified organic and vegan wines and is one of New Zealand’s leading organic wine producers. Its number of organic hectares is expected to increase by 50% by 2024, when Babich Wines will have three vineyards producing certified organic grapes. .
“Business-wise, we believe organic wine is a strong differentiator in both the Australasian and international wine industry. As a family winery, we are really committed to organic wine production and growth,” Babich said.
The Babich Family Estates 2022 Marlborough Organic Rosé has flavors of orchard fruit, lime, currant and apple and can be described as juicy and plump with spicy length and lingering minerality, and is available from Vintage Cellars across Australia from October.