Last week California winery Belle Glos, known for its award-winning Pinot Noir, announced its nationwide partnership with novelist Nicholas Sparks and luxury stationery Dempsey & Carroll to revive the art and craft of letter writing. .
Belle Glos owner and fifth generation winemaker Joe Wagner told Forbes: “Letter writing is a real art lost in the days of SMS with their ‘LOL’ abbreviations, DMs and emails without. emotion. Keeping art alive is something I am proud to be a part of and hope that through Belle Glos we can share the love of writing and bring happiness to more people.
The partnership began with the release of the limited edition Belle Glos Love Letters stationery kit; a classic navy blue box from Dempsey & Carroll, fitted with Belle Glos stationery, a personalized pen, wax in classic Belle Glos red – the wine’s signature bottle is sealed with red wax – and a personalized wax stamp.
Wagner explains that when he created Belle Glos in 2001, it was a love letter to his grandmother Lorna Belle Glos Wagner. The wax-dipped bottle and classic script label reflected that sentiment, while the wine itself was inspired by his grandmother’s love for pinot noir from coastal California. This partnership, however, was inspired by the past year that Wagner calls “an unprecedented chapter in our lives”, which has allowed us to “cherish our relationships more than ever before”.
Wagner believes in the power of letter writing, especially writing love letters, which he says can of course be addressed to the love of your life, but it doesn’t have to be – it can also be a love letter to your favorite restaurant or your favorite hobby. . He hopes this partnership will motivate individuals across the country to recognize a new appreciation for those they cherish most, and to dedicate a love letter to them.
“Love letters are special because they evoke a different feeling – a slower pace, a reminder of an older era with more privacy and authenticity that people can appreciate more,” said Wagner. “It’s true that you can’t deny that modern communication is effective, but I don’t think it arouses emotion like handwritten letters do.
Wagner explained that writing letters and handwritten notes in general dates back to the first letters he started writing in elementary school as part of a pen pal project. “It was the first time that I realized the beauty and sincerity that a letter conveys, to both writer and reader,” shared Wagner. “Those first letters I wrote and received from my correspondent in Missouri were just information about how we lived our lives in different states, which sounds rather boring, but we have developed a connection through these written words. Unlike a verbal conversation, the details of a letter can be more impactful and more lasting.
“I truly believe in the power of a handwritten letter,” said Nicholas Sparks in a press release announcing the collaboration. “Many of my novels, Notebook To Every breath, introduced letters as a way for the characters to share their feelings and deepest connections. Although our thoughts and memories may fade over time, writing words on paper keeps them intact. “
Belle Gloss explained that handwritten letters are hard to come by in our digitally-centric world, sharing that UPS reports the country is sending 4.3 billion fewer letters and cards than 20 years ago, and that first class mail volume is down 10.6 billion from just 10 years ago.
“So take a pen, write a note to someone you love, seal it with wax and send it,” Wagner encouraged. “See what kind of a difference you can make one letter at a time. “