Black-owned wine label La Fête du Rosé secures investment from Constellation Brands Ventures

There’s nothing that says black girl luxury like a glass of rosé.

We have Donae Burston to thank for bringing the first black-owned rosé label from Saint-Tropez to France to the United States. La Fête du Rosé, which means “The Rosé Party”, has become one of the must-have rosé wines since hitting the market in 2019 – and now their reach is expanding even further.

Constellation Brands, Inc., through its venture capital arm, announced that it had purchased a minority stake in La Fête, marking the first step in its goal since they announced in June 2020 that they would invest $100 million in black, Latinx, and minor-owned liquor businesses over the next decade. Well, almost a year later, the brand is finally keeping its word.

“People like to see themselves in anything, and that’s what we’re trying to do with La Fête du Rosé: create an exceptional liquid and brand that aims to reach a wider audience,” said Donae Burston, founder and CEO of La Fête du Rosé. Pink.

The 15-year beverage industry veteran who developed the brand to target Millennials and Gen Z consumers continued, “It took a lot of hard work to get the brand to where it is today. . Constellation Brands is the right partner to enable us to evolve the brand in a way that stays true to its ethos.

The amount and terms of the agreement were not disclosed. The initiative builds on the success of Constellation’s Focus on Female Founders program, which pledged to invest $100 million in businesses owned and founded by women.

“Minority-owned businesses are underrepresented in our industry and there is a real need to make it more equitable for these businesses to access capital,” said Bill Newlands, President and CEO of Constellation. “This initiative allows us to play a role in creating greater equity within our industry and provides us with the opportunity to work with bold leaders and brands with unique value propositions that align with our premiumization strategy. La Fête du Rosé is certainly that, as Donae has taken a consumer-driven approach to creating a distinctive rosé brand that authentically reflects today’s multicultural consumer values.

The Focus on Minority Founders application can be viewed at cbrands.com/story/ventures, and the assessment process aligns with Constellation’s strategy for investing in emerging, unique and distinctive brands.

About Michael Brafford

Check Also

Fine Wine Trading Tips of the Week

Bordeaux Index Investment Manager, Matthew O’Connellshares his weekly fine wine trading tips based on recent …