BlockBar, the world’s first direct-to-consumer NFT marketplace for wines and spirits, democratizes the traditional spirits industry by selling Maison Hennessy’s very first NFT collection to a crypto community club

NEW YORK–(COMMERCIAL THREAD) –Block bar, the world’s leading NFT marketplace for luxury wines and spirits, is delighted to announce its record-breaking sale of Hennessy 8 – a cognac masterpiece and a tribute to eight generations of Master Blenders.

Bought by Angry pit bull club (APC) for 66.49 ETH ($ 226,450) USD), Hennessy’s very first NFT collection consists of both digital and physical assets, which were sold as double-drop decanters 1/250 and 250/250 respectively.

Selling within the crypto community puts more emphasis on BlockBar’s mission to make luxury spirits more accessible.

Sam Falic, co-founder and president of BlockBar.com, exclaims, “We bring spirits to all demographic groups, we democratize the traditional spirits industry and enable everyone, everywhere, to participate. It’s revolutionary and something that couldn’t have been done before BlockBar.com, and we expect to see a slight increase in investment in premium spirits. We believe that we are bringing the younger ones into luxury spirits and the older ones into NFTs. It’s a dream come true to see a community made up of a younger demographic buy this NFT directly from the brand.

The crypto version is held securely by BlockBar.com, with a record of authenticity held on the blockchain as a digital certificate of ownership. APC chooses to keep the physical product in BlockBar’s secure storage facility and not to trade NFT versions on the BlockBar.com Marketplace.

“Because the owners of the Angry Pitbull Club are longtime Hennessy fans, purchasing the very first Hennessy NFT just made sense for the brand. We joined this project out of pure love and out of a desire to consider it an asset for the benefit of the NFT community ”, states NFTrein, one of the founders of the Angry Pitbull Club.

Angry Pitbull Club, which also belongs to revolutionary memes pages comicvidz and hoodville, was inspired by the love of its owners for their pitbulls. The Club takes digital art to new levels by incorporating charitable activities into its community. At the end of December 2021, APC donated 10% of its mint sales ($ 276,513.96 in ETH) to Best Friends Animal Society.

APC was built on the long-standing support of its fans and followers. From providing spaces on its channels to discuss mental health and NFT education offerings to extending exclusive benefits to its holders, the Club offers a community like no other.

The sale was offered exclusively through BlockBar.com, known for its partnership with leading global wine and spirits brands including Glenfiddich, Royal Salute, The Dalmore and Penfolds. For more information on BlockBar, please visit www.BlockBar.com.

About Hennessy 8

Made from an eau-de-vie from eight generations of Hennessy master blenders, Hennessy 8 enters a new dimension as NFT, with its first and final decanters featured in double drop on BlockBar.com. In five years of development, Hennessy · 8 honors the arrival of a new generation and the heritage of the House of transmitting its cognac know-how. The Hennessy · 8 NFTs come with physical and numeric attributes. A commemorative sculpture accompanies each purchase, as well as a jewel-shaped copper key to open the physical chest, which cradles the decanter like a protective shell. The chest, designed by Arik Levy from oak staves from La Sarrazine, the Hennessy cooperage, is made up of 25 layers each symbolizing 10 years of Hennessy’s history. An elegant accompanying toolbox contains 4 tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago; these have been reissued exclusively for Hennessy · 8. An oak barrel wood pipette and cork holder are also included. A souvenir brochure describing the genesis and spirit of Hennessy · 8, a personalized authentication plate and a numbered certificate signed by Yann Fillioux complete the presentation of Hennessy · 8 heritage cognac.

About BlockBar

Created in October 2021, Block bar is the world’s first NFT DTC marketplace that connects consumers and collectors with luxury wine and spirits brand owners by offering the ability to redeem NFTs for unique products. Working in the spirits industry for many years, co-founders Dov and Sam Falic noticed the issues consumers and brands faced in the wine and spirits world. So they launched BlockBar.com to offer transparency, authenticity, quality assurance and storage. BlockBar’s proprietary platform allows consumers to purchase asset-backed NFTs directly from the brand owners themselves. BlockBar’s proprietary smart contracts verify authenticity, and its partnership with top cybersecurity and crypto-security companies ensures transactions are fully protected and transparent. Consumers can deal directly with brands and no longer have to worry about authenticity or storage. The physical bottles are stored in a secure facility in Singapore with 24/7 security, motion sensors and temperature control. Buyers can pay for the products by credit card or Ethereum and have the option to burn the NFT to redeem the physical product or resell the product through the BlockBar.com Marketplace.

About Hennessy

The leader in Cognac, the Hennessy House shines around the world through its exceptional know-how for more than 250 years. Built on the winning spirit of founder Richard Hennessy, the brand is present in more than 160 countries. Located in the heart of Charente, Hennessy is also an unwavering pillar of the regional economy. The success and sustainability of the House are based on the excellence of its cognacs, each of which is born from a unique process of passing on know-how from generation to generation. The first spirits house to be ISO 14001 certified, Hennessy combines its capacity for innovation and the support of all of its partners to protect this exceptional territory. The flagship of the LVMH group, Hennessy is a major player in French international trade, with 99% of production sold for export, and a global ambassador for the French art of living.

About Angry Pitbull Club

Angry Pitbull Club (“APC”) is owned by comicvidz and hoodville, two pages of one-of-a-kind memes that joined NFTrein, an expert in the world of viral marketing and business development. Together, they have built dedicated and supportive communities that now also live on the blockchain. Inspired by their mutual love for their own pitbulls and other animals, they decided to take digital art to the next level by incorporating charitable activities on a global scale. APC has launched revolutionary NFTs which are stored as ERC-721 tokens on the Ethereum blockchain. APC holders, as Angry Pitbull NFT owners, enjoy innovative benefits and unlimited opportunities by being part of this special community.

Their 10,000 unique NFT currency in December 2021 sold out in an hour, reaching the top five NFTs by trade volume on OpenSea. APC donated 10% of its mint sales ($ 276,513.96 in ETH) to the Best Friends Animal Society. The Club has also created mental health channels on its Discord server and spaces on Twitter to help educate people about NFTs. In all their efforts, the creators want to continue to allow their subscribers, NFT holders and visitors to experience a community like no other.

About Michael Brafford

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