Of these, 38% are concerned about the environmental impact of using non-vegan items, while 35% are concerned about animal welfare.
As a result, many are looking for herbal alternatives for skin care (41%), makeup (31%), and leather accessories (34%).
It’s also found that one in six people are more willing to try vegan skincare products than plant-based milk – the same percentage of people saying cow’s milk has a negative effect on their skin.
These problems include dry skin (53%), acne (49%) and puffiness (46%).
But nearly six in ten adults say they don’t even know vegan skin care exists – with the price (51 percent), the natural ingredients (37 percent), and whether they’re cruelty-free (36 percent), among the main considerations when purchasing beauty products.
Of those looking for vegan care products, 64% do so because it’s good for the planet, while 68% prefer animals not to be harmed during production.
Nora Zukauskaite, spokesperson for the vegan skincare brand Proud skin, who commissioned the study to mark its Cowfunding this Veganuary campaign, said: “The study shows how vegan alternatives are on the rise, but there are still some who are reluctant to make the switch.
“It’s sad to see so few people know how dairy cows behave in agriculture.
“It can be both emotionally and physically harmful to animals, as well as have a devastating impact on the environment.
“At Skin Proud, we want to encourage people to incorporate more alternatives into their daily lives, from clothing and skin care, to simple and easy changes, and to help them with our simple and affordable vegan skincare products. .
“It’s interesting that women are more likely to try alternatives than men, but it’s still a good start in the right direction.
“Our hope in 2022 is for vegan options to become the first and only choice of consumers for skin care and beauty products, to combat the impacts on animals and the environment. “
The study also found that one in five adults would be willing to switch to another milk choice if they knew more about the health benefits.
But a fifth have never tried anything other than cow’s milk – because they fear the plant-based alternatives will taste “weird.”
And 39% didn’t taste an alternative because of the price, according to the OnePoll study.
Almost half of adults are unaware of the impact dairy farming has on cows – but of the 52 percent who are, more than half said they know it makes them more inclined to try alternatives. with milk without dairy products.
Nora Zukauskaite added, “We are committed to being vegan and cruelty-free, and are PETA certified.
“We are working to help save cows in UK and US, with our Cowfunding campaign to protect cows and their rights in UK and US, part of our product sales through Veganuary being donated to the Animal Equality charity which helps reduce animal suffering.
Skin Proud’s Cowfunding campaign will see them donate 50% of profits online in January to help reduce animal suffering in the UK and US.
* Skin Proud is available at Boots, in-store and online.