Noida-based liquor cafe, The Weekend Wine & More plans to add 3 more outlets in Delhi-NCR region and other cities by the close of 2022. The five upcoming outlets make part of its expansion plans to spread the unique format idea and distinctive flavor of its channel across regions. The Wine & More Weekend The Wine & More Weekend already has four outlets in prime locations like Noida, Indirapuram, Vasundhara and Rajnagar.
The BYOB restaurant has carved out its own niche since its inception in 2021 crossing overall sales of Rs 5.7 crore per month. Vatsal Goel, Weekend Wine & More CEO, said: “After the euphoric success of the four outlets, we plan to launch 3 more outlets in the NCR region and various other cities. People warmed up to the uniquely themed liquor cafe and praised it immensely. We have witnessed an increase in attendance day by day and that is why we plan to strengthen our expansion plans.
“The Weekend Wine & More is based on the BYOB (Bring Your Own Booze) pop-cultural concept model where visitors have the freedom to bring their alcohol from outside and have it in the restaurant along with delicious food and licking the fingers distributed at a service. It was set up with the aim of breaking taboos and creating a safe environment and space to enjoy alcohol at MRP prices when other liquor stores sell it at extortionate prices. Customers have the luxury of choosing the best wine and beer for their perfect evening which is sold by connoisseurs of alcohol and food.
The Weekend Wine & More has established a great resonance with the young and working class, especially women, with its innovative brand idea and style that represents the perfect combination for a business party or gathering. fun. It is taking the markets by storm and changing the game in Noida nightlife. The company is currently targeting metropolitan cities, but also plans to open its chain in Tier 1 and Tier 2 cities. The new outlets will also follow the format of the old ones where customers can get their alcohol from restaurants and where will be served there.