Wine Production – Refoksa Thu, 13 Jan 2022 14:58:00 +0000 en-US hourly 1 Wine Production – Refoksa 32 32 BlockBar, the world’s first direct-to-consumer NFT marketplace for wines and spirits, democratizes the traditional spirits industry by selling Maison Hennessy’s very first NFT collection to a crypto community club Thu, 13 Jan 2022 14:58:00 +0000

NEW YORK–(COMMERCIAL THREAD) –Block bar, the world’s leading NFT marketplace for luxury wines and spirits, is delighted to announce its record-breaking sale of Hennessy 8 – a cognac masterpiece and a tribute to eight generations of Master Blenders.

Bought by Angry pit bull club (APC) for 66.49 ETH ($ 226,450) USD), Hennessy’s very first NFT collection consists of both digital and physical assets, which were sold as double-drop decanters 1/250 and 250/250 respectively.

Selling within the crypto community puts more emphasis on BlockBar’s mission to make luxury spirits more accessible.

Sam Falic, co-founder and president of, exclaims, “We bring spirits to all demographic groups, we democratize the traditional spirits industry and enable everyone, everywhere, to participate. It’s revolutionary and something that couldn’t have been done before, and we expect to see a slight increase in investment in premium spirits. We believe that we are bringing the younger ones into luxury spirits and the older ones into NFTs. It’s a dream come true to see a community made up of a younger demographic buy this NFT directly from the brand.

The crypto version is held securely by, with a record of authenticity held on the blockchain as a digital certificate of ownership. APC chooses to keep the physical product in BlockBar’s secure storage facility and not to trade NFT versions on the Marketplace.

“Because the owners of the Angry Pitbull Club are longtime Hennessy fans, purchasing the very first Hennessy NFT just made sense for the brand. We joined this project out of pure love and out of a desire to consider it an asset for the benefit of the NFT community ”, states NFTrein, one of the founders of the Angry Pitbull Club.

Angry Pitbull Club, which also belongs to revolutionary memes pages comicvidz and hoodville, was inspired by the love of its owners for their pitbulls. The Club takes digital art to new levels by incorporating charitable activities into its community. At the end of December 2021, APC donated 10% of its mint sales ($ 276,513.96 in ETH) to Best Friends Animal Society.

APC was built on the long-standing support of its fans and followers. From providing spaces on its channels to discuss mental health and NFT education offerings to extending exclusive benefits to its holders, the Club offers a community like no other.

The sale was offered exclusively through, known for its partnership with leading global wine and spirits brands including Glenfiddich, Royal Salute, The Dalmore and Penfolds. For more information on BlockBar, please visit

About Hennessy 8

Made from an eau-de-vie from eight generations of Hennessy master blenders, Hennessy 8 enters a new dimension as NFT, with its first and final decanters featured in double drop on In five years of development, Hennessy · 8 honors the arrival of a new generation and the heritage of the House of transmitting its cognac know-how. The Hennessy · 8 NFTs come with physical and numeric attributes. A commemorative sculpture accompanies each purchase, as well as a jewel-shaped copper key to open the physical chest, which cradles the decanter like a protective shell. The chest, designed by Arik Levy from oak staves from La Sarrazine, the Hennessy cooperage, is made up of 25 layers each symbolizing 10 years of Hennessy’s history. An elegant accompanying toolbox contains 4 tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago; these have been reissued exclusively for Hennessy · 8. An oak barrel wood pipette and cork holder are also included. A souvenir brochure describing the genesis and spirit of Hennessy · 8, a personalized authentication plate and a numbered certificate signed by Yann Fillioux complete the presentation of Hennessy · 8 heritage cognac.

About BlockBar

Created in October 2021, Block bar is the world’s first NFT DTC marketplace that connects consumers and collectors with luxury wine and spirits brand owners by offering the ability to redeem NFTs for unique products. Working in the spirits industry for many years, co-founders Dov and Sam Falic noticed the issues consumers and brands faced in the wine and spirits world. So they launched to offer transparency, authenticity, quality assurance and storage. BlockBar’s proprietary platform allows consumers to purchase asset-backed NFTs directly from the brand owners themselves. BlockBar’s proprietary smart contracts verify authenticity, and its partnership with top cybersecurity and crypto-security companies ensures transactions are fully protected and transparent. Consumers can deal directly with brands and no longer have to worry about authenticity or storage. The physical bottles are stored in a secure facility in Singapore with 24/7 security, motion sensors and temperature control. Buyers can pay for the products by credit card or Ethereum and have the option to burn the NFT to redeem the physical product or resell the product through the Marketplace.

About Hennessy

The leader in Cognac, the Hennessy House shines around the world through its exceptional know-how for more than 250 years. Built on the winning spirit of founder Richard Hennessy, the brand is present in more than 160 countries. Located in the heart of Charente, Hennessy is also an unwavering pillar of the regional economy. The success and sustainability of the House are based on the excellence of its cognacs, each of which is born from a unique process of passing on know-how from generation to generation. The first spirits house to be ISO 14001 certified, Hennessy combines its capacity for innovation and the support of all of its partners to protect this exceptional territory. The flagship of the LVMH group, Hennessy is a major player in French international trade, with 99% of production sold for export, and a global ambassador for the French art of living.

About Angry Pitbull Club

Angry Pitbull Club (“APC”) is owned by comicvidz and hoodville, two pages of one-of-a-kind memes that joined NFTrein, an expert in the world of viral marketing and business development. Together, they have built dedicated and supportive communities that now also live on the blockchain. Inspired by their mutual love for their own pitbulls and other animals, they decided to take digital art to the next level by incorporating charitable activities on a global scale. APC has launched revolutionary NFTs which are stored as ERC-721 tokens on the Ethereum blockchain. APC holders, as Angry Pitbull NFT owners, enjoy innovative benefits and unlimited opportunities by being part of this special community.

Their 10,000 unique NFT currency in December 2021 sold out in an hour, reaching the top five NFTs by trade volume on OpenSea. APC donated 10% of its mint sales ($ 276,513.96 in ETH) to the Best Friends Animal Society. The Club has also created mental health channels on its Discord server and spaces on Twitter to help educate people about NFTs. In all their efforts, the creators want to continue to allow their subscribers, NFT holders and visitors to experience a community like no other.

]]> Britons Seek Vegan Alternatives To Milk, Skin Care – And Even Wine, Study Finds | Nature | News Tue, 11 Jan 2022 10:21:14 +0000

Of these, 38% are concerned about the environmental impact of using non-vegan items, while 35% are concerned about animal welfare.

As a result, many are looking for herbal alternatives for skin care (41%), makeup (31%), and leather accessories (34%).

It’s also found that one in six people are more willing to try vegan skincare products than plant-based milk – the same percentage of people saying cow’s milk has a negative effect on their skin.

These problems include dry skin (53%), acne (49%) and puffiness (46%).

But nearly six in ten adults say they don’t even know vegan skin care exists – with the price (51 percent), the natural ingredients (37 percent), and whether they’re cruelty-free (36 percent), among the main considerations when purchasing beauty products.

Of those looking for vegan care products, 64% do so because it’s good for the planet, while 68% prefer animals not to be harmed during production.

Nora Zukauskaite, spokesperson for the vegan skincare brand Proud skin, who commissioned the study to mark its Cowfunding this Veganuary campaign, said: “The study shows how vegan alternatives are on the rise, but there are still some who are reluctant to make the switch.

“It’s sad to see so few people know how dairy cows behave in agriculture.

“It can be both emotionally and physically harmful to animals, as well as have a devastating impact on the environment.

“At Skin Proud, we want to encourage people to incorporate more alternatives into their daily lives, from clothing and skin care, to simple and easy changes, and to help them with our simple and affordable vegan skincare products. .

“It’s interesting that women are more likely to try alternatives than men, but it’s still a good start in the right direction.

“Our hope in 2022 is for vegan options to become the first and only choice of consumers for skin care and beauty products, to combat the impacts on animals and the environment. “

The study also found that one in five adults would be willing to switch to another milk choice if they knew more about the health benefits.

But a fifth have never tried anything other than cow’s milk – because they fear the plant-based alternatives will taste “weird.”

And 39% didn’t taste an alternative because of the price, according to the OnePoll study.

Almost half of adults are unaware of the impact dairy farming has on cows – but of the 52 percent who are, more than half said they know it makes them more inclined to try alternatives. with milk without dairy products.

Nora Zukauskaite added, “We are committed to being vegan and cruelty-free, and are PETA certified.

“We are working to help save cows in UK and US, with our Cowfunding campaign to protect cows and their rights in UK and US, part of our product sales through Veganuary being donated to the Animal Equality charity which helps reduce animal suffering.

Skin Proud’s Cowfunding campaign will see them donate 50% of profits online in January to help reduce animal suffering in the UK and US.

* Skin Proud is available at Boots, in-store and online.

The weather offers the possibility of harvesting ice wine | News Sun, 09 Jan 2022 12:45:00 +0000

TOWNSHIP OF HARPERSFIELD – A lack of wind helped make an early morning harvest a pleasant experience, even though temperatures were in the teenage years, said Cindy Lindberg, owner of Grand River Cellars.

“It was probably one of the best selection seasons we’ve had,” said Lindberg.

The ice wine process begins at a different time each year, but the temperatures must be very cold. That usually means pickers go to the fields early in the morning to get the fruit in optimal condition to keep the sugars in the grapes, wine professionals in the area have said.

Saturday morning met the criteria as temperatures were around 18 degrees at 5 a.m. and then dropped to 12 degrees later in the morning, said Gene Sigel, owner of South River Winery and vineyard master for Chalet DeBonne.

The icewine making process has been a cooperative process for the region’s wineries for many years, the region’s winery owners said. A variety of cooperative relationships exist, including Ferrante Winery pressing grapes for Kosicek Winery, said Calin Lechinten, cellar manager for Ferrante Winery.

Lindberg said the industry learned the need for cooperation when they worked together to host the first Icewine Festival 20 years ago. Four other wineries work together to produce wine from grapes harvested from a specific area of ​​Harpersfield Township.

South River Winery, Grand River Cellars, Cask 307 and Debonne Vineyards work together on ice wines. About twenty people, including a few volunteers and vineyard employees, gathered early Saturday morning to hand-pick the grapes that will be used in the production of ice wine.

Several cellar workers in the area gathered early Saturday morning to begin the picking process, but were able to work without the cold winds that normally blow over the area, Lindberg said.

At Ferrante Winery, heavy machinery was put into service to harvest Vidal grapes from the region’s fields to be pressed on site. The headlights of the grape pickers could be seen in the fields before the sun came out on the horizon.

The harvest at the Ferrante cellar began to end around 7 a.m. The grapes were then placed in vats and pressed to extract the juice needed to make the extra sweet wines, a process that ended in the early afternoon.

Sigel said the wines aren’t the best sellers for wineries in the region, but they help draw people to the area. “It really resonates with customers,” he said.

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Port Moody’s dad wants to challenge the pop industry with a new drink Fri, 07 Jan 2022 21:00:00 +0000 Shane McCardle brings Rocky Mountain Herbal Tea to the Tri-Cities in time for New Years Resolutions for a Healthier Lifestyle.

Shane McCardle has taken a lifestyle journey to get healthier and fitter.

Now the entrepreneur from Port Moody has a product for others who are making similar choices to enjoy a drink that tastes great without all of the added sugars and chemicals.

And for those looking to cut down on their alcohol intake but still crave wine-style tasting notes, Rocky Mountain Herbal Tea can fill the bill with cold-brewed sparkling teas that contain flavors such as hibiscus, cinnamon, grapefruit, ginger, fennel and lemongrass.

“I wanted to give people an option, we wanted to have the healthiest option on the shelf to give people a choice,” McCardle said in an interview with the News from the three cities.

Rocky Mountain Herbal Tea is a cold infused sparkling drink in small batches with herbal teas to provide a flavorful beverage that will appeal to all discerning palates.

Sold in select natural foods, craft breweries and coffee shops in the Tri-Cities, flavors include:

  • Hibiscus and cinnamon
  • Lemon Ginger
  • Fruit infusion
  • Yerba maté mountain cellar

McCardle said the flavors were developed with the advice of a Surrey-based tea sommelier, with teas sourced from all over the world, and the brew is cold brewed for 36 hours at a temperature of 2 ° C to get the most flavor.

The drinks are unsweetened and produced in a certified organic facility in small batches.

“It’s a water flavored Bentley. It’s like fine wine,” said McCardle, who described the production as similar to a craft brewery where a master brewer takes care to assemble only the best ingredients and puts his personal imprint on quality and taste.

With the enthusiasm of a connoisseur, McCardle describes drinking his product as a taster would judge the bouquet of a good wine.

“It’s like a dance, it sounds crazy but it’s true, things dance in your mouth, first the flavors, then Shazam – the bubbles, and an incredible aftertaste.”

Without naming names, McCardle says he wants to challenge all other soda drinks that claim to be natural and healthy but contain chemically similar flavors rather than natural.

McCardle said that Rocky Mountain Herbal Tea was developed with two other fathers as an alternative to pop.

“We’re just three fathers trying to make a difference,” says McCardle.

The idea arose out of a family crisis during a wine tasting when a child of one of the partners refused a glass of water.

She wanted to pop, but her dad said “no”.

It wasn’t until Ken Giffen, who lives in Abbotsford, began experimenting with infused tea drinks to appeal to his daughter that the idea for Rocky Mountain Herbal Tea surfaced.

When Giffen used a Soda Stream to add bubbles, he suddenly had something his daughter would enjoy.

Giffen, now a partner of Rocky Mountain Herbal Tea, had hit something big, according to McCardle, who realized there was nothing quite like it on the market.

They put their own money into the idea, found a partner, Scott Bennie, in Calgary, Alta., Where the product is made.

The source of the nickname “Rocky Mountain” reflects the fact that the water does indeed come from the Rocky Mountains. Tisane is French for herbal tea.

Launched in 2019, the product is slowly taking off in western Canada.

“The only thing we don’t need to start this huge business is money, we’re just fathers,” McCardle jokes.

Fortunately, Alberta has a buy local program that supports small businesses, and Rocky Mountain Tisane can now be found in many large grocery stores.

Here in British Columbia it takes longer to get the product to market.

“It costs money to walk into the grocery store,” McCardle said.

Nonetheless, he’s optimistic that Rocky Mountain Herbal Tea will take off, and he hopes it will inspire his own daughter Thaila, now 18, to consider going into the business or starting his own.

“My passion was to leave a legacy behind to inspire our daughters; to inspire them to “A” go for something, do it and “B” make a difference and have an impact.

“And I hope to take over the business.”

Rocky Point Herbal Tea is available at a number of outlets in Tri-City, including the Apple Natural Market in Port Coquitlam and the Kaffi Espresso Bar, Canteen Creamery and Parkside Brewery in Port Moody.

For more information you can visit the company website.

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MIAMI BEACH, Florida, January 5, 2022 / PRNewswire / – Santa Margherita United States, the 100% subsidiary of Santa Margherita Gruppo Vinicolo, acquired the majority stake in ROCO Winery in Oregon.

ROCO Winery was founded in 2001 by Rollin & Corby Stonebraker-Soles. Located in the Willamette Valley region, ROCO wines are highly regarded and critically acclaimed. Under Rollins’ wine management, ROCO Winery produces a range of wines, including pinot noir, chardonnay and sparkling wines. The winery has received over 100 ratings between 90 and 95 points from major wine publications over the past decade.

“When we started Santa Margherita United States, our vision was to create a strong and relevant wine business showcasing the best of key regions, ”said Vincent chiaramonte, President and CEO of Santa Margherita USA. “ROCO is one of the most awarded and respected wineries in Oregon. After meeting Rollins’ and Corby, we knew this was the next step in continuing to build on that vision. They share our mutual values, and ROCO Winery will be a welcome addition to our portfolio. “

“Our affinity and admiration for the United States made the location of our first international winery a natural fit. The American market is dynamic and we believe in the quality of Oregon wines, especially from the Willamette Valley region, ”said Gaetano Marzotto, Chairman of the Board of Directors, Santa Margherita Gruppo Vinicolo.

“We are delighted to be part of the Santa Margherita United States family and be part of the future of ROCO Winery, ”said Rollin soles, founder and winemaker for ROCO Winery. “This new partnership will allow us to continue to make wines which are a true expression of their place.

Stoel Rives LLP represented Santa Margherita United States, and Davis Wright Tremaine LLP represented ROCO Winery in the negotiation of this agreement.

The timing of the transaction is subject to customary regulatory processes and approvals.

Santa Margherita United States is a fine wine import company representing premium and ultra-premium wineries. Santa Margherita United States represents more than ten world-renowned wineries across United States, including Santa Margherita, Ca ‘del Bosco, Masi, Kettmeir, Lamole di Lamole, Sassoregale, Torresella, Feudo Zirtari, Fattoria Sardi, Cà Maiol and Cantina Mesa. The wine portfolio is a dynamic and diverse mosaic of italy best wine regions, including the Veneto, Alto Adige, Franciacorta, Lugana, Tuscany, Sardinia, and Sicily.

Founded in 1935 by Count Gaetano Marzotto, the Santa Margherita wine group comprises ten different estates in some of the most beautiful wine regions of Italy: Eastern Veneto, Conegliano-Valdobbiadene, Trentino Alto Adige, Lugana, Franciacorta, Chianti Classico, the Maremma, Sicily and Sardinia. Through the brands Santa Margherita, Torresella, Kettmeir, Ca ‘del Bosco, Cà Maiol, Lamole di Lamole, Vistarenni, Sassoregale, Terrelíade and Cantina Mesa, it represents one of the most important clusters of the Italian wine sector, with more than 20 million bottles sold in 2020 in 96 countries around the world. The Group is owned by four brothers, the 3rd generation of the Marzotto family: Gaetano Marzotto is the Chairman of the Group, Stefano Marzotto is the Chairman of Zignago Holding, Luca Marzotto is Vice-President of the Group and Nicolò Marzotto is a member of the Board of Directors. The daily operations of the Group are managed by the CEO Beniamino Garofalo. The Group’s wines are distributed on 5 continents, with particular emphasis on Italy, Canada, Australia, Germany and the United States.

SOURCE Santa Margherita United States

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Red Mountain-focused Liberty Lake Wine Cellars beats 7 for 7 at Platinum Awards Mon, 03 Jan 2022 19:44:41 +0000
Mark Lathrop, winemaker / co-owner of Liberty Lake Wine Cellars east of Spokane, Washington, has entered seven wines eligible for the 2021 Platinum Awards and won a Platinum for each. (Richard Duval Images)

LIBERTY LAKE, Wash. – A sign behind Liberty Lake Wine Cellars’ tasting bar reads #RedMtnUnfiltered, and what winemaker Mark Lathrop achieved at the Great Northwest Wine Platinum Awards was unprecedented.

Lathrop entered Platinum 2021 with seven of his wines that had won gold in the previous 12 months. All Seven went on to receive Platinum – an unprecedented 7 for 7 performance in the 22-year history of judgment. He credits Red Mountain growers with the fruits that went into six of those seven Platinum winners.

“It was pretty shocking news,” Lathrop said. “I knew the 18s were good when I sent them, but this is only my third vintage. It was a great email to receive, especially when I was insanely tired at the end of the crush. It said to me, ‘Yeah, I’m on the right track.’ “

And that could make those 2.5-hour trips to Red Mountain even shorter for the self-taught winemaker who lives in Coeur d’Alene, Idaho, and makes wine in the Spokane area. Part of his exploration of Red Mountain stems from his days as a club member at Liberty Lake Wine Cellars. In January 2016, he and his wife Sarah purchased the winery from Doug and Shelly Smith.

Since then, the CFO of West Star Industries, with an MBA from Eastern Washington University, has devoted his free time to reading and researching winemaking techniques to slowly achieve an annual production of 2,500 cases.

Wisely, Lathrop, 43, trusted some of the best winemakers in the Northwest. They include Damon LaLonde, Marshall Edwards, Scott Williams of Kiona, and wineries such as Red Heaven, Scooteney Flats, Heart of the Hill, Ranch at the End of the Road, and Candy Mountain. Each is a famous site that the Smiths weren’t buying.

“Damon was responsible for setting us up with a mix of Scooteney clones that have served us very well,” says Lathrop. “And 18 was the first time we could source our supplies by clones rather than just variety. “

The novice winemaker, Liberty Lake patrons and judges – especially Platinum ones – were in awe of the delicious results.

The Honor Roll reads as follows:

Double Platinum – Liberty Lake Wine Cellars 2018 Scooteney Flats Vineyard Cabernet Sauvignon, Red Mountain, $ 36

Platinum – Liberty Lake Wine Cellars 2018 Réserve Syrah, Red Mountain, $ 44

Platinum – Liberty Lake Wine Cellars 2018 Scooteney Flats Vineyard Malbec, Red Mountain, $ 38

Platinum – Liberty Lake Wine Cellars 2018 Tahija Candy Mountain Vineyard Sangiovese, Candy Mountain, $ 26

Platinum – Liberty Lake Wine Cellars 2018 Heritage Reserve Red Wine, Red Mountain, $ 45

Platinum – Liberty Lake Wine Cellars 2018 Red Heaven Vineyard Tempranillo, Red Mountain, $ 38

Platinum – Liberty Lake Wine Cellars 2018 Heart of the Hill Vineyard Carménère, Red Mountain, $ 40

In a remarkable piece of history, the best first Platinum wine in 2000 was a Kiona Vineyards 1997 Cabernet Sauvignon made from the Williams family grapes on Red Mountain.

And for the geographic context, Candy Mountain is the next land formation east of Red Mountain, close enough that the Tri-City hiking community dreams of establishing a trail about five miles long that would connect the two. American wine-growing areas.

Lathrop continues to stand next to that “RedMtnUnfiltered” sign. Liberty Lake wines have been sourced from Red Mountain – albeit from different locations – almost since the time the Smiths launched the winery in 2005. And Lathrop doesn’t plan to start filtering their wines either.

At this point, the biggest prizes that Lathrop is working with are 200 cases. Most are smaller, which means the wines will remain handcrafted. As a result, at least a few wines currently in the Liberty Lake cellar look set to go Platinum in a year or two.

“I don’t think what happened is going to change our minds,” he said. “After the 2018 vintage we signed multi-year contracts, only now there is a lot of pressure on me not to spoil this.”

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THE WINE RANGER: Breaking Boundaries – Dotcom CEO Turns into Riesling Guru in the Finger Lakes | Business Sat, 01 Jan 2022 13:00:00 +0000

If you live long enough, there comes a time when you come to a crossroads in life where the choices are either to play it safe or to leap into the unknown.

For Bruce Murray, it happened in 2007. He had just sold his small tech startup.

Murray’s family moved from Vancouver to Syracuse in 1961 when his surgeon father accepted a job at Upstate Medical Center. He attended Nottingham High School and dated a classmate named Diana Lyttle.

After high school, Murray and Lyttle went their separate ways. He attended Yale, majoring in English literature; she went to the University of New Hampshire, studying botany and plant science. Their romance ended, only to be rekindled decades later.

“When I graduated it was right after Watergate and I wanted to be a journalist,” Murray said. “I landed in Silicon Valley, covering the tech world in those heady times of the 1980s.”

One of these tech companies offered him a job. He worked there for five years, immersing himself in Californian wine culture and gastronomy.

“I loved it,” Murray said, “but realized I wasn’t a product engineer.”

He returned to the East Coast in 1986 to work for Newsday for 10 years, first in the broadcast business and then in the advertising side.

“I was one of those up and coming young businessmen,” Murray said.

In the mid-90s, the Internet was booming. A friend from Silicon Valley called and told Murray his company had just invested in a guy who wanted to put the Yellow Pages online and monetize them by selling local ads.

“He said the guy didn’t know much about local advertising and that I could talk to him,” Murray recalls. “I did and became the # 8 employee at this company. “

The company was Zip2 Corp. Its founder was none other than Elon Musk. It was Musk’s first venture.

Musk sold Zip2 in 1999 and Murray was rewarded with a little nest egg.

“I was thinking of using it to start my own business to explore the Internet and collect job posting data. “

Murray sold this company, Corzen Inc., in 2007.

“I was like, ‘I’m 51, what am I going to do next?’ “, did he declare. “I was divorced. My twins had gone to college. I used to be the boss. I was told that I had become too old for the tech world. It was time for a change. “

The answer came to him at a party in Brooklyn, when he met a couple from Trumansburg.

“I started talking to them, and they said they were growing grapes over there in the Finger Lakes,” Murray said. “I loved Rieslings and knew the Finger Lakes were a great place to grow them. And I could solve two problems at the same time, because my father was getting older and still living in Syracuse.

Diana Lyttle also had elderly parents who still lived in Syracuse. They had kept in touch and their paths crossed frequently. Lyttle was married and a teacher living in Connecticut.

“I taught high school biology, earth sciences, chemistry and plant sciences for 32 years,” she said.

Murray has kept a day job, for now, as the company that bought Corzen convinced him to remain the CEO of the merged creation. However, he also began to search for property in the Finger Lakes.

“I got a call in December 2007 from a friend,” Murray said. “He told me about this farm for sale and that I should just buy it and not haggle the price.”

Murray bought the 120-acre property and named it Boundary Breaks, referring to the gorges at the boundaries of the property.

“In 2008, we cleared the land and started sowing a cover crop. In 2009 we started planting and I started spending more time here, ”Murray said. “I wanted to focus on Riesling and planted six acres of it in 2009. I didn’t know which clones made sense, so I planted three different clones: 110, 128, and 239.”

It usually takes three vintages for a new vineyard before the grapes become viable.

“In 2010, I hired a vineyard manager and bought equipment. The money started to bleed, ”lamented Murray. “I started to realize that this was an expensive business. No wine has yet been made. No cash!

The first harvest of Boundary Breaks was in 2011. But Murray did not have a production facility.

“My plan has always been to have my own label and not just to sell the grapes,” he said. “When it came time to decide what to do with the grapes, I thought it would be great if some of the best winemakers here made the wines for me. “

Contract winemaking was and still is a regular practice in the Finger Lakes. Peter Bell of Fox Run Vineyards made Murray’s first vintage. However, this vintage marked the start of a decade-long struggle for him.

“I figured I would sell the whole thing to a distributor, so I wouldn’t need a tasting room,” he admitted.

A distributor took 400 cases and valued the wines in a range of $ 25 to $ 30. They didn’t sell.

Fortunately, he had kept his day job. He read a blog post by Jason Haas of Tablas Creek, a renowned California winery. Haas wrote that he was barely breaking even until he started selling direct to consumers.

“I thought if a winery like Tablas Creek couldn’t be successful by selling all of their wines to a distributor, we were unlikely to be successful,” said Murray. “In 2014, I called on an architect to design a production unit and a tasting room.

During this time, Murray began to pursue Lyttle. “She’s the one who ran away!” he apologized.

In 2012, Murray and Lyttle moved together in the Hudson Valley, halfway between the Finger Lakes and Connecticut. With his training in plant botany, Lyttle would prove to be an invaluable asset in the vineyard.

The architect returned with a cost estimate of $ 4 million.

“I could only afford $ 2 million by putting together some of my money and the money from the bank,” he said.

Construction of the tasting room began in 2015; it opened the following year. Then Murray took another big risk.

“I was now heavily in debt. I had little financial cushion left, ”he said. “I realized it had a better job. I stepped down as CEO and devoted myself full time to Boundary Breaks.

Murray moved into the cottage on the property in 2016. Diana joined him in 2017. They were married that year at Boundary Breaks.

Without cellar, Boundary Breaks is at the convenience of the excess capacity of other cellars. Besides Peter Bell, his wines have been crafted over the years by renowned winemakers including Dave Breeden, Chris Stamp, Derek Wilber, Ian Barry, Kelby Russell, Julia Hoyle and Kim White. However, the effort continued to bleed money.

“In 2018, we still weren’t making a profit,” Murray said. “Each year I invest more of my own money. I tapped into my generous and confident siblings for the capital needed to continue the business.

Others may have given up, but Murray and Lyttle persevered.

Then came winter 2019 and the Covid-19. Things looked grim at first, but federal relief funds helped lessen the economic impact. When the wineries reopened, something unexpected happened. No more tourist buses that disembarked 50 visitors who rarely bought wine. Instead, the clientele turned out to be more sophisticated since wineries were one of the few places people could still visit during the pandemic.

“Covid has helped! We have had fewer but better visitors. Our wine club has really taken off, ”said Murray. “2021 will be the first year we make a profit. It took 13 years. We are going to build a cellar and a warehouse in stages over a few years.

Throughout his fights, one thing was never in doubt: the quality of Boundary Breaks. While their Rieslings have been exceptional from day one, don’t overlook their reds. These varieties ripen well in the excellent location of the vineyard. Their flagship red, The Harmonic, is a double of a good Bordeaux in warmer vintages. Total wine production today is around 13,000 cases per year.

Success wouldn’t have been possible without Murray’s persistence and willingness to take risks.

“When I started working for Elon Musk, I was a singles hitter and he was a home run hitter, to put it in baseball terminology,” Murray recalls. “Working with Elon has taught me that there is nothing wrong with taking risks. “

He feels very lucky to have found Lyttle.

“Not everyone is lucky enough to have someone you reconnect with who is so willing to dive in and work with you,” Murray said.

Looking back, Murray has few regrets.

“I would definitely do it again, but I would also plant Cabernet Franc and Merlot from the start,” he said. “Riesling makes wonderful wines, but not the most popular. “

After spending over 30 years managing the day-to-day operations of media companies, Dave Sit moved to the Finger Lakes to pursue his many passions, including wine and writing. Its “Wine Ranger” column appears the first weekend of each month. Contact him at

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72 of our favorite facts from 2021 Fri, 31 Dec 2021 10:00:17 +0000

Every day, our editors collect the most interesting, vivid or enjoyable facts that appear in newspaper articles. Here are 72 from the past year that left us thinking.

1. Part-time NBA performers – contortionists, acrobats, Frisbee-catching dogs – typically make between $ 1,500 and $ 5,000 per show.
Time out for NBA halftime artists is costing them dearly

2. “And now here’s the host of ‘Jeopardy!’ … Alex Trebek! Is a phrase that Johnny Gilbert has said over 8,000 times during the Mr. Trebek series.
On the latest “Jeopardy! »By Alex Trebek, a last introduction from a friend

3. In December 2020, women lost 156,000 jobs in the United States and men gained 16,000, largely because women took on the additional caring responsibilities of the pandemic.
How Biden’s proposed paid leave would work

4. Approximately 50 million households began watching Season 1 of the “Cobra Kai” television series within the first four weeks of its availability on Netflix.
“Cobra Kai”: Hit first. Hit hard. Come back for more.