Charles Lachaux announces an exclusive agreement with Crurated

Rising Burgundy winemaker Charles Lachaux has announced a partnership with digital fine wine club Crurated.

Lachaux, who represents the sixth generation of the Vosne-Romanée estate in the Côte-d’Or, has earned a reputation as a rising star in the world of wine, pushing the boundaries of viticulture in Burgundy. An established estate run by a young and talented winemaker, he is the one who db rated as “one to watch” in 2019.

The deal means that Lachaux’s award-winning wines, which are all produced in small quantities and as such are in high demand, will be sold exclusively to Crurated members via the platform’s private sales, although commercial sales to restaurants will be always managed by the distributors.

Lachaux wines will be offered on the platform in several phases throughout the year, starting this week with a mixed box including wines from six appellations – Bourgogne Aligoté, Les Champs d’Argent, 2021, Bourgogne Rouge, La Croix Blanche, 2021, Côte de Nuits Village, Aux Montagnes, 2021, Aloxe-Corton premier cru, Les Valozières, 2021, Nuits Saint Georges village, La Petite Charmotte, 2021, and Nuits Saint Georges premier cru, Aux Argillas, 2021.

Each bottle will come with an NFT verifying the authenticity of the bottle and providing details such as ownership history, vintage, vineyard location and varietals in the blend. The bottle history is updated via a new blockchain record each time the wine is resold and the token is passed from one customer to another.

Lachaux said innovation in winemaking was “the key to producing and distributing an exceptional bottle of wine”, but for decades wine was distributed “regardless of how the process can be improved”.

“Crurated streamlines access to rare wines and their use of blockchain technology and NFT provides buyers with much-needed authenticity and provenance for this industry,” he said. “They are the perfect partner for us as we enter a new era of direct-to-consumer wine sales.”

Crurated founder Alfonso de Gaetano said the team had been fortunate to work with some of the world’s greatest wines and winemakers.

“We are the first member-based wine community to offer full transparency and asset value protection,” he said. “Our blockchain-based technology platform has revolutionized the way rare wines are bought and sold.”

“This model already redefines the wine cellar well beyond the four walls.”

Crurated was launched in 2021, designed to connect connoisseurs directly to world-class wine producers, with information and provenance assured through blockchain technology.

About Michael Brafford

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