Dan Murphy’s Champagne: Fears of shortage prompt bottle store to impose purchase limits


One of Australia’s largest liquor chains has placed limits on the sale of champagne as the industry faces a severe shortage just weeks before Christmas.

On Monday, Endeavor Group, the parent company of Dan Murphy’s and BWS, confirmed that it had introduced purchase limits on some imported champagne lines, including Dom Perignon and Billecart-Salmon.

Global demand for high-end champagne, below-normal production levels, and logistics issues along the supply chain have been blamed for the supply constraints.

It is understood that Dan Murphy’s has reallocated products to its stores and prioritized high-trade champagne outlets, to manage the backlog. The latest allocation was sent to stores last week.

According to the retailer’s website, Dom Perignon Brut Vintage – which will set you back $ 284.99 a bottle – is only available by delivery and is limited to 12 bottles per customer per purchase occasion. Just like the Billecart-Salmon Brut Réserve NV Champagne ($ 79.99).

However, the majority of the two product lines remain exhausted. Hopefully the shortage of stock is temporary with new allocations expected to hit shelves soon.

Some of Australia’s largest liquor retailers have placed limits on the sale of champagne within weeks of Christmas. Credit: Getty Images

A spokesperson for Endeavor Group told 7NEWS.com.au, although supply chain constraints posed a challenge, there were still plenty of options available in store.

“Like all retailers, we are seeing supply chain constraints for a limited number of imported products due to the COVID pandemic, but we have worked closely with our supply partners since the first lockdowns in 2020 to keep inventory on the shelf and we continue to do so. therefore, ”said the spokesperson.

A stock limit of two cartons or 12 bottles per customer per purchase occasion is currently in place for some champagne lines, she said.

“This is to ensure that all our customers have access to these Champagnes throughout the end of the year celebrations.

File image of a Dan Murphy's store.
File image of a Dan Murphy’s store. Credit: 7NEWS

“Dan Murphy’s has some 150 champagnes in store as well as an even wider range of over 400 sparkling wines, so if a customer can’t temporarily find their favorite imported drink, we’re confident they can find suitable alternatives in our stores. “

The spokesperson said this holiday season was a “great opportunity” for Australians to support local producers.

“Many Australian sparkling wine producers have successfully perfected the art of creating high quality sparkling bubbles, which many say are as good as French champagne.”


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