The Napa Valley-based, family-owned importer has grown into one of the fastest growing fine wine sales and marketing companies in the industry.
Napa Valley, California (October 19, 2021) – Demeine Estates, a fine wine merchant from Napa Valley, is proud to celebrate one year since launching its product portfolio. President Philana Bouvier is responsible for leading the organization through a period of incredible growth, along with industry leaders, SVP Sales, Leila Pearson and SVP Global Brand Strategy & Marketing, Scott Diaz.
The merchant was launched in July 2020 to support a growing collection of wineries in Napa Valley. The collection includes Heitz Cellar, Burgess Cellars and Stony Hill Vineyards, all wineries with a deep heritage in Napa Valley, as well as four new brands rooted in distinct wineries, including Brendel and Ink Grade Estate. Demeine Estates volume growth exceeded expectations with revenues increasing by over 60%.
âIn just one year since our founding, Demeine Estates has grown into one of the industry’s fastest growing fine wine sales and marketing organizations, rooted in our talented and diverse team. We have a healthy balance between on-site and off-site retail, our burnouts are increasing at a double-digit rate, âsaid Leila Pearson, SVP Sales.
âDemeine Estates is quickly becoming an attractive marketing option for luxury wine producers who are lost in a consolidated wholesale market. Our company merges historic estates with tailored marketing strategies that improve sales distribution and usher in a new generation in the world of wine, âsaid Scott Diaz, SVP Global Brand Strategy & Marketing.
Founded by the Lawrence family and Managing Partner and Master Sommelier, Carlton McCoy Jr., the team has partnered with President Philana Bouvier to become the most sought-after and globally recognized leader in the sale and marketing of fine wines. . In June 2021, Demeine Estates celebrated the addition of its first international winery to the portfolio with the champagne house, Maison Legras & Haas based in Chouilly in the CÃ´te des Blancs. In addition, one of the largest estates in Burgundy, Domaine de Montille has joined the portfolio of the national importer in selected markets, alongside Racines Wines. Racines is a collaboration between two classic Burgundy and Champagne houses, run by winemakers Ãtienne de Montille and Rodolphe PÃ©ters, in partnership with Justin Willett, owner and winemaker of Tyler Winery in Santa Barbara, California.
âWe are passionate about change in our industry, we are already making a difference. As we continue to grow as a team and expand our specially curated portfolio, we will build on Carlton McCoy Jr’s incredible vision to bring together authentic, historic and quality-oriented national and international wineries, âsaid Philana Bouvier , president, Demeine Domaines.
In 2022, Demeine Estates will launch its Live It Dream It campaign, in which the organization will highlight businesses and nonprofits, with a focus on companies that are committed to supporting and advancing the diversity, equity and inclusion in their communities. Demeine Estates is proud to support Tish Around Town, Virtual with Us and Lift Collective. In addition, the highly anticipated Somm Boot Camp will be part of the program, details will be announced.
About Domaines Demeine
Demeine Estates is a family-owned importer and distributor of the world’s finest wines based in the heart of Napa Valley, California. A leader in luxury wines in the United States, Demeine Estates sets the standard for exceptional marketing, fine wine sales and distribution services. Founded by the Lawrence family and Carlton McCoy Jr., and led by President Philana Bouvier, Demeine Estates’ portfolio also consists of high-end national and international family producers who represent exceptional wines rooted in quality viticulture.