Digital transformation for SMEs is survival, not opportunity: New Bond Street pawn shops are betting on digital and thriving

LONDON, August 6, 2021 / PRNewswire / – When New Bond Street Pawnbrokers started their service, they had a clear goal: to bring one of the world’s oldest professions into the 21st century, a difficult mission for a company that is part of a sector that has always been perceived. like traditional. But their ambition and vast knowledge has positioned them as the world’s most awarded pawnbroker, having won over 35 awards and nominations, including the National Pawnbroking Association Award they won in 2019, the 2020 Credit Awards by Experian. (Best Marketing Campaign), the 2020 UK Digital Growth Awards: Financial Website of the Year and the Global Digital Excellence Award 2020: Best Global Bidding Campaign.

This luxury pawnshop, with over 60 years of experience in the pawn shop industry, was able to thrive during one of the biggest crises SMEs have experienced in recent times, by partnering with another highly-award-winning digital marketing agency, Pufferr, applying emerging technologies in the financial sector and develop a technology-driven mindset.

Since 2019, New Bond Street Pawnbrokers has recognized that the digital transformation of all businesses is a survival rather than a competitive requirement. By partnering with the Pufferr team to carry out a comprehensive and innovative digital transformation program, they achieved amazing results, for example, in one year their SEO website traffic increased by 264.45 % and continues to grow at an exponential rate: Imagine that during the last month their traffic grew 385.95% year-on-year.

By bringing the latest technology to their business like Google Home Apps and Alexa, developing a VR app, and updating their Facebook, Twitter and website chatbot set, they have adapted to the technology by a total percentage. Another great strategy was to use and test a variety of AI content tools like Snazzy AI, Copysmith, and platforms to take advantage of outsourcing strategies and the rise of platforms.

But it didn’t stop there as they also understood that emerging trends were the key to growing and overtaking much bigger companies which is why they also re-developed their website and content strategy employing a professional film crew, renting a luxury mansion and drones. to shoot two videos of professional presentations. And having a lifetime of experience in providing loans for fine jewelry, loans for fine watches, diamonds, fine art, fine wines, luxury cars, antiques and more. personal property: Paintings of Warhol and Jaguar cars are featured on these advertisements, in another example. New Bond Street Pawnbroker’s attention to detail and commitment to its digital program.

What to others may seem like a good understanding of the impact of technology on SME businesses, for NBSP is considered a “must-have”. If they have been able to question the idea of ​​all luxury pawn shops perceived as traditional, they urge all other SMEs to survive too, by leveraging technology and transforming their businesses.

To better understand how to master both luxury and modernity in business, visit and learn more about the pawnshop service of the future.

Contact information:
Last name: Constantin Singureanu.
Organization: New Bond Street Pawnbrokers
Address: 5, rue Blenheim, Mayfair, London W1S 1LD
Telephone: 020 7493 0385
Email: [email protected]

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SOURCE New Bond Street Pawnbrokers

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