DoorDash connects drinks with DoubleDash

Alcoholic beverages take center stage on the DoorDash platform. The largest US-based delivery provider has just unveiled a new feature called DoubleDash that allows customers to order food at one location and drinks at another, all in one order with no additional delivery charges or fees. minimum order.

This is a notable addition for delivery space, as many restaurateurs have struggled to replicate high-margin beverage take rates for offsite orders.

Drinks with DoubleDash, as the company calls it, are available after customers choose their meal at a restaurant. They just have to scroll to the bottom of the menu where they can browse the alcohol options available at a nearby grocery store, convenience store or convenience store. Customers add the drinks to the order and continue to checkout.

“We are thrilled to unveil the latest DoubleDash innovation with the introduction of Drinks, giving customers the ability to pair their perfect drink with any meal on DoorDash, conveniently grouped together in one order,” said Ben. Damon, Product Manager at DoorDash. “As we continue our mission to be the one-stop-shop for all local commerce needs, we’re excited about the endless possibilities with DoubleDash to seamlessly connect customers to new categories, while providing additional growth opportunities. for our local convenience. , grocery stores and liquor stores.

Since the pilot launch of Drinks with DoubleDash, ordering data shows that common combinations are champagne and burgers, margaritas and pasta, sake and pizza, champagne and Thai food, and cabernet sauvignon and deli sandwiches. So far, there’s no official turnout for Bloody Mary breakfast cocktails, which seems like a particularly notable opportunity.

After launching liquor on DoorDash last year, the company more than doubled the number of liquor stores on the platform, with stores growing 130% in the category from September 2021 to June 2022. .

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