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News from April 21, 2022

April 21, 2022

•Grupo Baron de Ley is launching a new expression of organic Crianza under its El Coto de Rioja brand. In addition to being organic, the new entry has a lighter bottle and more durable packaging for its label, cap and outer packaging. El Coto Organic Crianza will be available this spring through US importer Opici, priced around $19 a bottle. Grupo Baron de Ley is the largest winemaker in DOCa Rioja.

• Diageo announced Fable & Folly Finest Quality Whiskey Aged 14 Years, the latest release from the Orphan Barrel Whiskey brand. The new bottling is a blend of previous Orphan Barrel releases, including the last remaining whiskeys used for Forged Oak, Barterhouse and a number of Rhetoric whiskeys, with further whiskeys from Diageo’s stable added. Fable & Folly is bottled at 45% abv and is available across the US in limited quantities for a suggested price of $150 per 750ml.

• Betty Buzz, actress Blake Lively’s mix brand, launches its first video ad campaign today. The ad highlights the brand’s high carbonation and tiny bubbles, and will be released on streaming services and social media. Betty Buzz is available in five flavors – Tonic Water, Meyer Lemon Club Soda, Sparkling Lemon Lime, Sparkling Grapefruit and Ginger Beer – and is available across the United States, including chains like Total Wine, Safeway and Kroger, among others. Each flavor is available in packs of 4 x 9oz bottles.

•Rodney Strong Vineyards, based in Healdsburg, Calif., is launching a new Sonoma County red blend. The first 2019 vintage is composed mainly of Merlot, with Cabernet Sauvignon and Cabernet Franc making up the rest of the blend. In addition to its eponymous brand, Rodney Strong Vineyards offerings include Davis Bynum Wines, Knotty Vines, Upshot Wines and Rowen Wine Company. His holdings include 11 estate vineyards in Sonoma County.

•MS Walker Brands announced the nationwide expansion of the Grand Mayan Tequila line with the introduction of two new super premium additions, Grand Mayan Extra Aged and Grand Mayan 5 Year Ultra Aged Limited Edition. Both are 100% agave tequilas distilled twice in copper pot stills. Grand Mayan Extra Aged ($120) ages in ex-Bourbon and ex-Cognac casks for up to 5 years. Grand Mayan 5 Year Ultra Aged Limited Edition ($250) rests in ex-Bourbon and Cognac barrels for at least 5 years and comes in a handcrafted gift box.

•Freshie Organic Tequila Seltzer enters the Florida market, distributed by Southern Glazer’s Wine & Spirits. Freshie is made from organic tequila, mineral water, organic lime essence and organic agave nectar. The brand launched in the Chicago area in 2021 with an SKU (lime) and is now present in more than 1,000 retailers and restaurants. Freshie 4-packs of 12-ounce cans retail for $11.

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Tagged: Betty Buzz, Diageo, El Coto, Freshie Organic, Grand Mayan, Grupo Baron de Ley, MS Walker, Orphan Barrel, Rodney Strong Vineyards

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