Fresh Vine Wine Unveils New Online Shopping Experience

MINNEAPOLIS, July 21. 12, 2022 (GLOBE NEWSWIRE) — Fresh Vine Wine, Inc. (NYSE American: VINE), the leading producer of low-carb, low-sugar, and low-calorie premium wines in the United States, today announced a a number of enhancements to its e-commerce site, www.freshvinewine.com, which will provide the ultimate convenient shopping experience, reduced shipping rates on all purchases, while adding new benefits to members of its Wine Club.

“The wine industry is notoriously bound by traditional practices for generations in the winery, but also in technology and e-commerce solutions. It hasn’t evolved with the user-friendly trends you see in other industries, making online payments quick and easy with the flexibility of payment options,” said Trent Brown, Chief Technology Officer, Fresh Vine Wine, Inc. “For two years, our team has been analyzing consumer trends and building an infrastructure technology to change that. Fresh Vine Wine’s new e-commerce platform marks a new era in the way consumers buy wine online, streamlining outdated direct-to-consumer platforms and expanding the capabilities of user experience.

In the age of instant availability, offering Fresh Vine Wine customers flexibility is essential for continued success. Quarterly wine club shipments used to work, but customer sentiment shows a desire for more frequency and control over product selection. Now, members can select the grape variety, the number of bottles, as well as customize the delivery frequency.

“I am very pleased to introduce our new online e-commerce site, www.freshvinewine.com. With the ability to place fresh vine wine orders in as little as three clicks, we believe we have created the ultimate online wine shopping experience. , with the convenience and simplicity that distinguishes major e-commerce sites. We have invested heavily in our e-commerce site to make it more user-friendly, offer better value and provide quick access and easy access to all of our premium varietals, while enhancing our store locator to direct our consumers to their local stores.We will continue to work closely with our e-commerce retailers as we expand the availability of Fresh Vine Wine across multiple channels. retail,” said Rick Nechio, interim general manager of Fresh Vine Wine, Inc.

Key features of the new e-commerce site include:

  • New delivery rates for all purchases made on www.freshvinewine.com:
    • $9.95 shipping for 1 bottle (previously $17.95)
    • 2+ bottles free delivery (previously 3+ bottles)
  • Fresh Vine Wine Club Member Benefits:
    • Now offering 2 bottles for $29.90; additional bottles for $14.95 each (*excludes limited supply)

Fresh vine wines vision is to be the leading ‘Better For You’ brand in this emerging category, capitalizing on the trend towards healthy living sweeping the food and beverage industry. Fresh Vine Wine’s strategy is to accelerate its growth in 2022 by amplifying its marketing, expanding its product offerings and expanding its team. Fresh Vine Wine will continue to position its line of core brands as affordable luxury, priced between $14.99 and $22.99. Sauvignon Blanc is Fresh Vine Wine’s latest entry into the premium wine market.

Press contact – [email protected]
IR Contact – [email protected]

About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a leading producer of low-carb, low-calorie premium wines in the United States, launching a 2022 growth plan following its IPO in mid-December 2021. to lead the emerging natural and accessible premium wine category as health trends continue to accelerate in the U.S. market. The US wine market in 2020 was a $69 billion category. Fresh Vine Wine plans to accelerate its growth in 2022 by amplifying its marketing, expanding its product offerings and expanding its team. Fresh Vine Wine positions its line of core brands as affordable luxury, selling for between $14.99 and $22.99. Fresh Vine Wine varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir and Rosé.

Forward-looking statements
This press release contains forward-looking statements. These forward-looking statements can generally be identified by the use of words such as “anticipates”, “expects”, “plans”, “could”, “may”, “will”, “believes”, “estimates”, “expects,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address a variety of matters, including statements regarding the timing or nature of future operating or financial performance or other events. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by this statement. Applicable risks and uncertainties include, among others, the the Company’s ability to hire additional personnel and manage the growth of its business; the Company’s dependence on its brand, reputation and quality of its products; the Company’s ability to respond adequately to increased demands that may be placed on its management, operating and production capabilities; the effectiveness of the Company’s advertising and promotional activities and investments; the Company’s reliance on celebrities to endorse its wines and market its brand; general conditions of competition; fluctuations in consumer demand for wine; general decline in the health of the economy and consumer discretionary spending; the occurrence of adverse weather events, natural disasters, public health emergencies or other unforeseen circumstances that may delay or interrupt the Company’s operations; risks associated with disruptions to the Company’s supply chain for grapes and raw and processed materials; the impact of COVID-19 and its variants on the Company’s customers, suppliers, business operations and financial results; service disrupted or delayed by the distributors on which the Company relies for the distribution of its wines; the Company’s ability to successfully execute its growth strategy; the Company’s success in retaining or recruiting, or required changes in, its officers, key employees or directors; the Company’s ability to protect its trademarks and other intellectual property rights; the Company’s ability to comply with laws and regulations affecting its business, including those relating to the manufacture, sale and distribution of wine; claims, demands and lawsuits to which the Company may be subject and the risk that its insurance or indemnification coverage may not be sufficient; the Company’s ability to operate, update or implement its computer systems; the Company’s ability to successfully pursue strategic acquisitions and integrate acquired businesses; the Company’s potential ability to obtain additional financing if needed; the significant influence of the founders of the Company on the Company; and the risks identified in the Company’s other filings with the SEC. The Company cautions investors not to place significant reliance on any forward-looking statements contained in this press release. We encourage you to read the Company’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements contained in this press release speak only as of the date of this document, and the Company undertakes no obligation to update or revise any of these statements. The business of the Company is subject to substantial risks and uncertainties, including those mentioned above. Investors, potential investors and others should pay particular attention to these risks and uncertainties.

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