Just Enough Wines Launches Premium Wine In The Convenience Of A Can On September 30, 2020


High-quality, vintage, AVA-specific Pinot Noir and Chardonnay now available in cans through Just Enough Wines

San Francisco, California, September 29, 2020 – With the launch of Just Enough Wines on September 30, 2020, consumers will no longer have to choose between quality and convenience. By reinventing canned wine, founder Jessica Hershfield wanted to end the trend of unpleasant portable libations. Leaving a successful career in high tech, she set out to make a canned wine that exceeded expectations of poor quality. Just Enough wines are not only easy to pack wines, but also consciously crafted wines from premium vineyards and accessible to everyone. Offering an Edna Valley, Central Coast, CA Pinot Noir and an Eola-Amity Hills, Willamette Valley, OR Chardonnay, Just Enough Wines is one of the few to raise the bar and create vintage and specific canned wines. AVA. Escape the wait, break your routine, and take great wine anywhere with Just Enough Wines.

A former Stanford innovator, a native of San Diego and a former innovator of Google, Uber and Lime, Hershfield left her successful but unsatisfying tech career in November 2019 to start something she was passionate about. “I was tired of going down this predetermined path and decided there was more to living than just following the expectations of the world,” Hershfield said of his decision to break into the wine business. Regarding the mission of Just Enough Wine, “we believe that everyone deserves the opportunity to enjoy quality wine when, where and with whom they want. We have created a portioned wine in a practical and personal portion; where no bottle opener is needed, wine glasses are optional, pouring is not necessary and you are free to enjoy the wine the way it should, without the pretense.

The idea for Just Enough Wines was sparked by a common problem that wine drinkers often encounter; either drink too much wine or not finish the bottle and waste it a few days later. By producing a one-size-fits-all solution that is also of exceptional quality, Hershfield and his team sought to eliminate the pretense of wine and appeal to a modern consumer. The 250ml cans equate to approximately 1.5 glasses of wine, providing a convenient serving size for all wine needs. The right size cans mean fewer wasted unfinished bottles. Gluten-free, vegan, non-GMO, and no added sugar or concentrate, Just Enough Wines is the most sustainable choice for wine drinkers. Compared to the traditional glass wine bottle, the cans are infinitely recyclable and reduce the overall carbon footprint of wine shipping and production. Just Enough Wines also donates 1% of its income to environmentally friendly associations through its partnership with 1% For the Planet. Love of wine, respect for the land and a delicious no-fuss option for any occasion combine with Just Enough Wines.

Just Enough Wines Co-Founder and COO, Kaitlyn Lo, is from Marin, Calif., And is also a graduate of Stanford University. She spent four and a half years working in private wealth management at several Bay Area companies, including ICONIQ Capital and EPIQ Capital, before pursuing her MBA at the Ross School of Business at the University of Michigan. Meeting Jess during the first cycle, while they are both members of Pi Beta Phi, the duo work with a team of distinguished winegrowers and vineyard operators to craft wines that express the distinguished appellations from which they come. One of those talents in the wine world is Ross Bentley, head of winery operations at Just Enough Wines from Napa Valley. With over 11 years of winemaking experience, Ross has helped produce other distinguished brands including Hundred Acre, Cherry Pie, Layer Cake, and If You See Kay. Occupying various roles in the industry, such as compliance, marketing, project management, warehouse procedures, bottling and more, Bentley brings a high level of expertise to the passionate team at Just Enough. Wines.

Premium, practical and eco-friendly, Just Enough Wines delivers the quality of wine you deserve to enjoy when and where you want it. It’s canned wine you really want to drink! The new Pinot Noir and Chardonnay from Just Enough Wines are available on September 30, 2020 on their website. For brand updates and other news, follow Just Enough Wines on Instagram, Facebook and Twitter.

About Just Enough Wines

Just Enough Wines is a San Francisco-based startup focused on high-quality, great-tasting wine from the comfort of a can. Founded by Stanford graduates Jessica Hershfield and Kaitlyn Lo, Hershfield quit her prestigious tech jobs at Google, Uber and Lime to follow her passion and Lo moved away from the corporate world to pursue a business that inspired. Just Enough Wines believes you don’t have to choose between quality and convenience, and is reinventing canned wine for the modern consumer.


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