MONTGOMERY, Ala. (WSFA) – It is said that in tragedy we sometimes find our life’s purpose. This may be the case for two brothers from Alabama who started a new business prompted by an accident involving their younger brother.
The younger brother of Rashad and Amir Grimes will never be the same after he was run over by a drunk driver in 2008.
“To this day, our mother still has to take care of him on a daily basis. So every time we visit our mother’s house, we basically have to look directly at the negative effects of drunk driving,” said Rashad Grimes, CEO of Dippi Delivery.
Now they are working to ensure that no other family knows their grief. They started Dippi Delivery, an alcohol delivery business that they hope will save lives.
“States that have our formula currently delivering alcohol to the country have shown significant reductions in drink-driving,” said Norman Dorgan, senior sales consultant at Dippi Delivery.
Alcohol delivery is relatively new in Alabama after a law passed last year. Dippi was first launched in Birmingham, and they plan to offer services in Montgomery soon.
“You drink, we drive. We really mean it because it’s more than a tagline, Grimes said. “It’s more than just a tech startup. We have a real common good that we’re really fighting for, which is to reduce the amount of drunk driving that happens on Alabama’s roads every day.
Using the Dippi app, they have been able to track the success and growth they have experienced since partnering with local package shops, wineries and breweries in the Birmingham area. And with their expansion goals in Montgomery, they’re optimistic.
“We’re really finding that customers really like our service. When it comes to Dippi, three words come to mind: care, speed and convenience,” said Amir Grimes, Chief Strategy Officer of Dippi Delivery.
If you are a retailer or are interested in employment opportunities with Dippi Delivery, you can email [email protected] or call 334-294-0720.
According to the Alabama Alcoholic Beverage Control Board, Dippi is one of nearly 10 companies currently licensed to deliver liquor to homes in our state.
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