Malibu® extends summer vibes with launch of Malibu canned cocktails, made with natural flavors and real Caribbean rum


New line of canned cocktails lets fans enjoy their favorite Malibu cocktails anytime, anywhere

Posted: October 18, 2021 at 10:00 p.m. MDT|Update: 25 minutes ago

NEW YORK, October 19, 2021 / PRNewswire / РToday, Malibu presents Malibu cocktails in a can, a new range of premium canned cocktails, refreshing and tasty, based on natural flavors and the true signature of the brand. Caribbean Rum. As the ready-to-drink category continues to grow year on year, Canned Malibu cocktails offer consumers the option to bring their favorite drinks Рand that summery vibe Рto any meeting, no matter what. be the season. Available in Pi̱a Colada and Strawberry Daiquiri, these handy on-the-go drinks give fans that great taste of Malibu without the hassle.

“We are giving our consumers even more options in the growing ready-to-drink category, especially as they continue to meet friends on the go, as well as off the go, and look to bring their favorite cocktails with them. ,” noted Reshma dhati, Brand Marketing Director, Malibu, Pernod Ricard United States. “As the weather cools, the new Malibu canned cocktails allow people to sip that sweet summer vibe (and our classic Caribbean rum) from season to season, now in a convenient and ready-to-taste form. “

Now available at retailers nationwide in 12oz cans, Canned Malibu cocktails have an ABV of 7%, perfect for bringing sunshine to your outings with friends anytime of the year. Whether at home or on the go, the drink can be enjoyed chilled right out of the can. The ready-to-sip format is perfect for friends’ parties, tailgates, gatherings around a family vacation table or just for enjoying at home, bringing your cocktail party fun all year round!

Malibu cocktails in a can:

  • Piña Colada: Malibu’s Piña Colada cocktails in a box offer a juicy pineapple flavor balanced with a smooth, mellow coconut flavor Caribbean Rum.
  • Strawberry Daiquiri: Malibu Strawberry Daiquiri Cocktails in a Box features juicy strawberries balanced with subtle lime and sweet notes Caribbean Rum.

To learn more about Malibu Cocktails in a Can, visit MalibuRumDrinks.com and follow @maliburumus on Instagram, Twitter and Facebook.

* BevAlc Insights. (nd). BevAlc Insights best forecast for fall 2021 sales.

About Malibu
Malibu is made with Caribbean rum and coconut liquor and is one of the leading brands of flavored spirits in the world. From the outset, Malibu has embodied the Caribbean lifestyle, where mixing coconut cream or coconut milk with rum has a long tradition. The drink was originally marketed with the slogan “It comes from heaven and tastes like heaven”, and that still rings true today, some 43 years later. Today, the distillery where the majority of rum is produced is located on Barbados. Malibu has also gone from a coconut proposition to a strong portfolio of innovative and versatile products, as evidenced by the brand’s highly successful RTD (Ready to Drink) cans, which are sold in quantities of over 12 million per year.

Malibu knows that summer is when people feel the most free and happy and therefore continues to look for new ways to help consumers release that summer spirit throughout the year.

EASY SIP. ENJOY MALIBU RESPONSIBLY.
MALIBU® Caribbean rum with coconut liqueur. 21% – 24% Alc / Vol.
© Pernod Ricard United States, New York, New York State

ABOUT PERNOD RICARD United States
Pernod Ricard United States is the premium spirits and wine company in the United States and the largest subsidiary of Paris, Francebased at Pernod Ricard SA., the world’s second largest spirits and wine group. Pernod Ricard employs around 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard United States has its seat at New York, New York, and has more than 800 employees across the country. The company’s main spirits include prestigious brands such as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whiskey, The Glenlivet® Single Malt Scotch Whiskey, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila, Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whiskey; Lillet®; Smithworks® Vodka, Jefferson’s® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; superior wines such as Jacob’s Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and exquisite champagnes and sparkling wines such as Perrier-Jouët® champagne, GH Mumm â„¢ champagne and Mumm Napa® sparkling wines.

As “creators of conviviality”, we are committed to sustainable and responsible business practices in the service of our customers, consumers, employees and the planet. Our products bring people together and play a valuable role in society. We promote responsible consumption of our products and fight alcohol abuse in society by evolving our business and marketing, taking action against harmful consumption and engaging with our stakeholders for real change. As a founding member of the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be part of the campaigns that have reduced underage alcohol consumption by 29% over the past 10 years.

CONTACT:

Joanna hein

Norma Kaye

917-291-0177

858-248-5784

[email protected]

[email protected]

Malibu logo (PRNewsfoto / Pernod Ricard USA)
Malibu logo (PRNewsfoto / Pernod Ricard USA)

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SOURCE Malibu Rum

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