Matthew Sharp appointed general manager of Shafer Vineyards; Jake Watson joins Winery as National Sales Manager


April 18, 2022 – Matthew Sharp has been named general manager of Shafer Vineyards, a winery that has been producing classic Napa Valley wines for more than 40 years. Sharp takes over after five years as Chief Commercial Officer of Shafer, overseeing all aspects of domestic and global sales.

Left to right: Jake Watson, Doug Shafer and Matthew Sharp at Shafer Vineyards in Napa Valley, California Photo Credit: Tim Kennedy/Napa Films

“Bringing Matthew into the business at this level is an exciting time,” says Doug Shafer, who took over the business from his father, John Shafer, in 1994. “He comes into the position with a huge portfolio of experience in industry and is ready to take Shafer into a great new chapter.

Prior to joining Shafer Vineyards, Sharp represented top luxury brands including Chateau Lafite Rothschild, and developed global accounts at Pasternak Wine Imports as well as brand management at The Henry Wine Group, among others.

The Shafer team also welcomes Jake Watson as National Sales Manager.

“We couldn’t be happier to welcome Jake to the team,” said Matthew Sharp. “He brings an ideal mix of experience, skills and insight and we look forward to introducing him to our distributor, retailer and restaurant partners.”

Watson brings over a decade of experience selling fine wines to Shafer. Most recently, he was the Southwest Regional Director at Folio Fine Wine Partners, with previous experience at The Estates Group, Young’s Market Company and American Wine and Spirits.

Shafer Vineyards is a winery located in the Stags Leap District of Napa Valley that owns and operates over 200 acres of vineyards, sources of Shafer’s Red Shoulder Ranch Chardonnay, TD-9, One Point Five, Relentless and Hillside Select. Shafer’s heritage dates back to his first vintage of Cabernet Sauvignon in 1978.


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