Musician-Owned Alcohol and Non-Alcoholic Beverage Brands – Billboard

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Music artists and liquor brands seem to go hand in hand. Moguls like Diddy and Jay-Z contributed to the trend of hip-hop artists getting spots in the liquor business, and now it’s becoming even more common for recording artists to own liquor companies.



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From Bruno Mars to Sammy Hagar, we’ve put together a list of artists who have their own liquor brands, some you may already know and some you may know now. Below, you’ll find a list of musician-backed spirits and lagers, plus a non-alcoholic option and a beverage collaboration. For more alcoholic content, read our roundup of musician-owned wines.

Bottom up!

SelvaRay promises to be the “sweetest rum you will ever taste”. The brand, owned by Bruno Mars and made in Panama, serves up a silky smooth rum perfect for a piña colada, mojito, daiquiri, mai tai and other delicious cocktails.

Brands of alcohol and non-alcoholic beverages owned


SelvaRey door White Rum, chocolate rum, coconut rum, all of which sell for between $35 and $40. The brand also released a limited-edition “Owner’s Reserve” bottle ($135)composed of a blend of rums aged 15 to 25 years.

Nick Jonas: Tequila Villa One

Nick Jonas and John Varvatos founded Villa Onea premium tequila brand, in 2019. The duo worked alongside master distiller Arturo Fuentes, aka the “godfather of tequila,” for a collaboration that manifested in three tequilas: Silver, Reposado and Añejo.

Brands of alcohol and non-alcoholic beverages owned


Silver Tequila Villa One


Made from 100% blue weber agaves sourced from two regions of Jalisco, Mexico, Villa One tequila combines “grassy, ​​earthy lowland notes with the sweeter, fruitier notes of highland agave, resulting in a distinct and rounded profile”, according to the brand website. Villa One is available at BookBar and

Sammy Hagar: Santo Puro Mezquila

It’s safe to say that Sammy Hagar has found his footing in the world of spirits. Besides the Santo Tequila brand he owns with chef Guy Fieri, the former Van Halen rocker’s liquor portfolio includes Sammy’s Beach Bar Rum and a range of mixed cocktails.

Brands of alcohol and non-alcoholic beverages owned

Santo Puro Mezquila


Hagar also owns Cabo Wabo Tequila and Santo Puro Mezquilla, a mix of mezcal and tequila, and he released a cocktail book earlier in the year. Sammy Hagar’s hit cocktails features 85 personal favorites from the Red Rocker himself.

Ciara: ten for a rum

Ciara extended her growing brand, which already includes a record label and clothing line, to the rum industry with Ten to One. The singer and actress has joined Trinidadian founder and CEO Marc Farrell as investor and co-owner of the brand last year.

Brands of alcohol and non-alcoholic beverages owned


Ten to One carries white rum, dark rum and a limited edition Caribbean Dark Rum Ten to One x Uncle Nearest released in February in honor of Black History Month.

Luke Bryan: Two Way Lager

For beer drinkers, Luke Bryan’s Two Lane American Lager offers a “a modern version of an easy-to-drink beer.” The country star and Constellation Brands relaunched Two Lane Lager last year, after first launching in 2020.

Brands of alcohol and non-alcoholic beverages owned


Two Lane American Golden Lager

From $9.99 (pack of 6)

Brewed in Virginia with USA-grown barley and water from the Blue Ridge Mountains, the smooth, refreshing flavor American Golden Lager has 99 calories per 12 oz. serve and has received high reviews for its refreshing and smooth taste. Two Lane also offers a line of enriched seltzer water.

Katy Perry: Self

“Pleasure, without proof.” Katy Perry and Morgan McLachlan have teamed up to create Selfa brand of non-alcoholic aperitifs packaged in colorful bottles and sleek cans.

Brands of alcohol and non-alcoholic beverages owned


De Soi Champagne Dreams Alcohol-Free Aperitif


Offering a new way to make happy hour, the non-alcoholic sparkling beverages feature different flavor notes including blackberry nectar, vanilla oak, strawberries and grapefruit. The Champagne Dreams pictured above is a dreamy blend of reishi mushroom and passion flower. De Soi drinks are gluten-free, non-GMO, made from natural ingredients, and free of artificial colors and flavors.

Blake Shelton: Smithworks Hard Seltzer Lemonade

Blake Shelton has teamed up with Smithworks Vodka to launch its own line of hard seltzers that “taste like liquid sunshine,” Shelton said in a statement. “Infused with the flavors of crunchy and refreshing lemonade, it’s the perfect way to relax and cool off this summer,” the country crooner added.

Brands of alcohol and non-alcoholic beverages owned


Smithworks Hard Seltzer Lemonade Assortment


At this time, hard seltzer is only available in certain states (Drizly and Total Wine) and in four different flavors: Classic Lemon, Crunchy Lime, Ripe Strawberry, and Southern Peach Tea.

Cardi B: lashes

Cardi B dove into the booze business with her debut Whiplash vodka whipped cream last year. “Whipshots is over the top, sexy and unique – kind of like me. It’s going to be a party in every box,” Cardi said at the time. “No matter where you are, you can party like Cardi, and I’m so excited to finally be able to share this one-of-a-kind product with all of you.”

Brands of alcohol and non-alcoholic beverages owned


Whipshots (Vanilla)


Whipshots are available in vanilla, caramel and mocha and are infused with ultra-premium vodka.

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