Freixenet Copestick has announced a partnership agreement with Lion New Zealand to become the exclusive distributor of Wither Hills in the UK from February 2022.
The vineyards are located in the Wairau Valley sub-region of Marlborough, producing Sauvignon Blanc and Pinot Noir, varietals synonymous with this verdant terrain.
Founded in 1994 and named after the historic Wither Hills range which borders the vineyards, Wither Hills was one of the pioneers of Marlborough wine culture and remains today one of the top 5 wine brands in Marlborough. Marlborough in New Zealand.
Wither Hills has previously established sales in the UK through specialist retailers and through its parent company’s Lion Little World business with Waitrose & Partners.
According to Monty James, regional director Asia Middle East Europe at Lion, the parent company of Wither Hills, the partnership also supports the brand’s sustainability goals for export, beyond the success of its carbon-neutral winery.
Rob Hilton, Head of Operations at Freixenet Copestick, said: “Demand for quality New Zealand wine is still strong, and with recent vintage shortages we were keen to find a quality partner to bolster our portfolio offering in this market. region.
“Wither Hills were one of the pioneering brands that helped put Marlborough on the map in the 90s and continue to create unpretentious quality wines that capture the character of the Wairau Valley.
“We recognized the shared synergies of passion, hard work and commitment to being sustainably ambitious and we look forward to working with them to bring their wines to an even wider audience in the UK.”
Matt Large, Head Winemaker at Wither Hills Winery, added: “We are delighted to be working with the Freixenet Copestick team, both through our team here in the winery in New Zealand and our Export Manager. in the UK to develop Wither Hills in the UK and Europe into our fourth decade.
“We are proud of our craft and passionate about creating interesting wines full of character. As such, forming a partnership with Freixenet Copestick, who understand quality and have the same passion, is a great choice and something unique and inspiring.
“Focusing on our shared goal of creating wines that form the fabric of celebrations, we look forward to bringing our passion for our wines to grow our range in the UK market and beyond.”
Freixenet Copestick is the leading importer and distributor of sparkling wines in the UK and Ireland and the largest UK brand manufacturer.
Freixenet Copestick recently acquired English winery Bolney Wine Estate to add to its portfolio which already includes Jascots Wine Merchants and online wine retailer Slurp.