Northland’s largest contract winemaking facility – providing vine-to-bottle services for more than 30 wineries in the region – has come on the market for sale.
Marsden Estate Vineyard and Wine Estate
Marsden Estate Vineyard and Winery was established in early 1993 when four hectares of vines were planted on the Kerikeri estate. Founders Rod and Cindy MacIvor chose to plant a range of lesser-known varietals – such as Muscat, Tempranillo and European-style Chambourcin – with the first harvest in 1995.
Under its own label, Marsden Estate now produces sparkling rose, pinot gris, sauvignon blanc, fume blanc, viognier, rose, chardonnay, muscat, tempranillo, chambourcin, pinotage, merlot, vigot syrah and port.
The estate’s wines have won numerous medals at competitions such as the International Wine Show, the Royal Easter Show, the International Chardonnay Challenge, the Bragato Wine Awards and the Siegelau International Wine Competition.
In the decades that followed, Marsden Estate’s wine business expanded further, and it now crushes grapes and produces bottled wine for 32 Northland vineyards and boutique wine labels.
As a result, the winery has won medals for its contract produce labels such as The Landing, Omata Estate, Morepork, Ft Pig, Dancing Petrel, Estuary Wine, Te Whai Bay, Paroa Bay, Brooke Lane and Kainui.
The Kerikeri site also operates a well-established licensed restaurant, open seven days a week, which doubles as a reception venue capable of hosting weddings and corporate events. Next to the reception area – with its open-air options overlooking a lake and park-like gardens – is the Marsden Estate winery outlet.
Balancing its own grape production volume in sync with its high-margin localized distribution channels, Marsden Estate limits annual production to 28 tons from its
3.2 hectares of vines.
Additionally, Sauvignon Blanc and Viognier grapes are sourced for the Marsden Estate label as required. The winery expects its external supply to increase to 20 tonnes by 2026.
Meanwhile, in the current 2022 vintage, Marsden Estate is on track to press some 140 tonnes of contracted grapes. This production is expected to increase to 276 tonnes by 2026.
Now the freehold winery, factory and winery operations, restaurant and reception space, and assets, as well as the retail tasting room at 56 Wiroa Road in Kerikeri are being marketed for the sale by negotiation via Bayleys Kerikeri. Salespeople Alan Kerr and Irene Bremner said the company is a truly diverse winemaking entity – deriving revenue from multiple complementary operational channels, anchored by its extensive winemaking contracting business.
“Marsden Estate derives the bulk of its revenue from third-party vineyard processing, thereby mitigating exposure to seasonal harvest anomalies or changes in retail market buying patterns,” Kerr said.
“At the same time, approximately 90% of Marsden’s own production is sold at full margin through its own channels, namely the on-site restaurant and reception hall, and for occasional sales through the adjacent tasting room.
“Essentially, this business model underpins Marsden Estate’s vertically integrated supply channel – minimizing the industry standard reliance on wholesale wine agencies.”
Marsden Estate’s contract production services and food and beverage operations are complementary to the core function of making its own wine. Expected growth in contract winemaking is high – due to growing production from supplier vineyards whose own growth has been driven by the successes of their individual labels. Meanwhile, the Marsden Estate Winery Restaurant and Banquet Hall is poised to surpass over $1 million in lunch sales in the 2021/22 financial year.
Kerr said there was the opportunity for any new owners of the multi-faceted business to consider potentially taking an equity investment from contract growers already supplying Marsden Estate, but looking to increase their ‘skin in the game” in light of the brilliance of the viticulture sector. future.
The building infrastructure on the Wiroa Road property includes 1,200 square meters of winery, hospitality, retail, staff amenities and administrative space.
Under the umbrella of Marsden Estate’s multiple revenue streams, the business employs three people in the vineyard, three people in the winemaking operations, six people in its kitchen and hospitality operations, and six people in the outlet. sale.
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