“Rare” Champagne wine producer displaying its environmental commitment through art

Shimmering pink jewels that shimmered in the light drew the fashionable crowd at the Ritz Carlton Nomad’s “Champagne and Art” event, as they looked like jeweled beacons that beckoned sophisticated guests. As one got closer and closer, the exquisite shapes and brilliant colors of the gems were even more awe-inspiring and as some of the guests weaved a touch of these glittering treasures, around bottles of champagne Exceptional Vintage Rosé, they were even more amazed by the whole. lightness of being that gave these jewels an otherworldly quality.

As one of the fabulous onlookers gazed in awe at these gems, a French artist, William Amor, began to explain how he could create jewelry and flowers from waste…yes, waste such as plastic bags, plastic bottles and even cigarette butts, to name but a few. some of its materials. Its flowers are just as disconcerting as its gems, for even to human touch they seem so real that one begins to guess if there were real flowers placed among the fake ones made from scraps; but no, they were all made from scraps and sculpted by human hands.

Rare Champagne

Maud Rabin, Director of Rare Champagne, orchestrated a fantastic event at the Ritz-Carlton Nomad, in Manhattan, New York, to launch the 2012 ‘Rare’ Rosé a few weeks ago and the event illustrated how the values ​​of Rare Champagne are intrinsically linked to those of William Amor’s creations. Rare Champagne first found notoriety among the royal court of Queen Marie Antoinette when she tasted the first ‘Rare’ cuvée in 1785, and the current ‘Rare’ wine label, a golden lace crown, is symbolic of its noble origins.

Maud says the qualities she and her team look for in creating a “rare” champagne are “boldness, elegant freedom and creative energy” which is ultimately a “truly transcendent champagne”. Emilien Boutillat, the head winemaker of ‘Rare’, further noted that he, Maud and their team all work together to stay true to style while being ruthless when it comes to the selection process to find the most extraordinary vintages. . Of course, the most influential person in deciding the quintessence of Champagne Rare is the former cellar master, Régis Camus, who spent nearly 30 years there and who has been awarded the prestigious title of “Vin mousseux de l’eau” eight times. ‘year “. Régis led the team during the final blending of the 2012 ‘Rare’ Rosé, as well as determining the ideal time to release the wine based on its stage of evolution in the bottle. And Maud noted that she and Emilien are like Regis’ “babies” who he passes on his remarkable legacy to, so he constantly checks in with them, which is very convenient for Regis as he lives down the street.

Emilien spoke about the range of vineyards they used in 2012 to create the Rare Rosé Millésime cuvée, which includes eight Grand Cru and three Premier Cru vineyards as well as one not classified under the Champagne appellation, a Pinot Noir vineyard which is in the south of Champagne, closer to Burgundy, and which makes the red wine qu they use to add color and additional complexity to the final blend as all the other Pinot Noir varietals in the blend from the Grand Cru and Premier Cru sites are gently and quickly pressed producing white wine and hence the color comes of this particular plot. The 2012 Rare Millésime Rosé bears the name ‘Virtuoso’ because it skillfully balances a bounty of fruit, floral and spice notes with the soulful minerality and freshness of ‘Rare’. The Rare Millésime Brut and Rare Millésime Rosé are both made from Chardonnay and Pinot Noir grapes, with Chardonnay dominating in both, like the 60% Chardonnay in 2012 Rare Millésime Rosé.

The dominance of Chardonnay, particularly with some parcels located in cooler sites in limestone soils, is a key part of the ideal expression at the heart of ‘Rare’, giving it an overall elegance and minerality. Interestingly, exotic tropical notes are also part of the key to a cuvée worthy of being called “Rare” because Chardonnays from cooler sites will retain most of their flavor profiles, including the tropical notes that are burned first. in warmer sites. Therefore, notes such as lychee fruit will be present.

Messenger Creations

‘Rare’ has partnered with French artist William Amor and his Créations Messagères designs to produce 6 liter Methuselah bottles of Rare Rosé Millésime 2012 which have his exquisite ‘flower’ and ‘jewelry’ embellishments adorning these stunning bottles of champagne. William became obsessed with inventing a way to turn discarded plastics and other items considered trash, into poetic messengers that draw attention to the world’s single-use materials having catastrophic effects on Earth. ; In addition, thanks to a grant, he was able to buy 19th century tools for making flowers, thus keeping an ancient art alive but with a modern twist to draw attention to the dangers of certain materials.

Immediately, it is obvious that the Créations Messagères and the Champagne Rare Millésime Rosé 2012 share a unique beauty. Yet there is a deeper connection to ‘Rare’ becoming a certified B Corp, indicating a high level of social and environmental performance, accountability and transparency. Sustainability does not only apply to environmental impact as part of a B Corp certification, but the sustainability of establishing and maintaining a good working environment for employees is also part of it. commitment. Another connecting bridge is the awareness of the protection of vulnerable people, such as employees, or those who could see their full potential underestimated, such as people living with disabilities, because William Amor launched a program in his workshop where people with disabilities can tap into their creativity. Powerful.

“rare” gem

When one thinks of dreaming of an ambitious lifestyle surrounded by luxury goods that represent the pinnacle of social prestige and material success, there can be a mismatch between the exceptional craftsmanship of the product and the ideal ethical standards that should to be part of such a rare gem. . Often these rare goods were part of destroying precious resources or damaging a community or many lives lost just to acquire a valuable item that was so rare. But as younger generations demand immediate action in the face of the climate change crisis, they are investing their money in things that match their concerns and their ethics. A product that is not part of the good fight will never have any value for those who care most about the plight of the human race.

As there is a shift in young luxury buyers who only support goods that share the same values ​​as them, one can begin to hope that the most sought-after items will have to be part of a brighter future.

Imagine that one day the epitome of luxury could be represented by a piece of jewelry created by a passionate artist, who created something so uniquely beautiful that it was truly “rare” but, in this case, had no no human price.

Champagne Rosé Vintage Rare 2012: 60% Chardonnay and 40% Pinot Noir. 12 Crus, eight of which are classified as Grand Cru and three as Premier Cru. On the nose, intense minerality such as broken chalk with hints of cherry blossom and rose petal with a combination of exotic lychee fruits combined with brambled forest fruits and juicy peach on the palate enhanced with orange zest and cardamom pods with extremely fine bubbles that create a silky texture and long, expressive finish.

About Michael Brafford

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