Registrations are now open for the first joint Vinexpo America and Drinks America commercial event, March 9-10, 2022 in New York


Ultimate Beverage Challenge’s David Talbot Joins Advisory Board

PORTLAND, Maine – October 21, 2021 – Registration is underway for two co-located events, Vinexpo America and Drinks America, which will debut in New York City from March 9-10, 2022. The Professional Exhibitions, which will be held at the Jacob K. Javits Convention Center, will provide US and Canadian buyers and decision-makers with access to new and established brands looking to enter and expand into the North American market. The program will prove to be an effective meeting for the alcoholic beverage industry, giving buyers and exhibitors the opportunity to discuss products and do business in one place.

Vinexpo America will focus exclusively on wines from around the world and is a repositioning of the former Vinexpo New York, launched in 2018. Drinks America is a new expo that will feature spirits, beer, sake, ready-to-eat. drink (RTD), and related products and services. Participants will have full access to both events. Among the already confirmed exhibitors are Amber Beverage International, Aquitaine Wine, Bernard Magrez, Bruno Lafon Selection, Business France, Castilla La Mancha, Château Ramage La Batisse, Maison Ginestet, Perdeberg Wines, Serena Wines and Vueve Ambal.

Industry information

The latest industry insights from the IWSR Beverage Market Analysis highlight the importance of connecting the wine and spirits business as part of a combined North American agenda. Alcoholic beverage consumption is up 2% in the United States, reflecting the largest gain for the country since 2002, and the United States is on track to become the world’s largest alcohol e-commerce market by the end of the year, after 80% value growth in 2019-2020. Drinks America attendees will note the rise of RTD as the fastest growing alcoholic beverage category in the US market, growing 62.3% in volume in 2020. Sales of spirits in the US have increased. posted the largest volume increase last year at 4.6% for the spirits category since 1990, which increased in value by 7.7%.

For two days, Vinexpo America and Drinks America will present a series of educational programs that address important trends and opportunities for the alcoholic beverage industry. Details of the program will be presented in the coming months.

An expanded advisory board

David Talbot has joined the advisory board of Vinexpo America and Drinks America. Co-founder and director of the Ultimate Beverage Challenge (UBC), he has made it one of the world’s leading wine and spirits assessment and marketing services. UBC hosts the annual Ultimate Spirits Challenge for all types of distilled spirits, and the Ultimate Wine Appraisal, which provides assessment and review services to wine producers and traders. In addition, Talbot is the founder and director of the consultancy firm Limitless Libations LLC, focused on the needs of independent wine and spirits retailers.

Talbot joins 11 other US-based wine and spirits industry leaders who contribute to the planning and growth of Vinexpo America and Drinks America, including John Beaudette (MHW, Ltd.), Cheryl Durzy (LibDib ), Valerie Gerard-Matsuura (Sopexa USA), Monique Houston (Winebow), Helen Mackey (Darden), Vela McClam Thomas (Lemae Group), Steve Melchiskey (USA Wine West, LLC), Brandy Rand (The IWSR), Brian Rosen (BevStrat LLC), Manilay Saito (Business France) and Aaron Sherman (SevenFifty).

About Vinexposium

Jointly owned by Comexposium and Vinexpo Holding, Vinexposium is the world’s leading organizer of wine and spirits trade fairs. Vinexposium offers an enriched range of high-performance events, adapted to different market segments, with a portfolio of emblematic and recognized events: Wine Paris & Vinexpo Paris, WOW! Meetings, Vinexpo America & Drinks America, Vinexpo Hong Kong, WBWE Asia, Vinexpo Bordeaux, Vinexpo Shanghai and WBWE Amsterdam, as well as Vinexpo Explorer and World Wine Meetings.

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates and strengthens business communities in more than 15 industries, including: renewable energy, healthcare, natural and organic products, food and drinks and technology. Founded in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a private, third-generation family business. For more information visit


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