The RTD alcoholic beverage market was worth US $ 26,447.9 million in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 – 2027, to represent US $ 39,428.9 million of ‘by 2027.
RTD alcoholic beverages have been gaining popularity in recent years and are mostly consumed in the form of cocktails and long drinks. The growing preference of millennials for RTD cocktails in developed countries and the easy availability of these products in the market is driving the growth of the RTD alcoholic beverage market. In addition, the alcohol content of RDT alcoholic beverages is low compared to other alcoholic beverages. The young population is changing their drinking habits from beer, wine and spirits to RTD alcoholic drinks.
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Main key players: nheuser-Busch InBev NV, Asahi Group Holdings, Ltd, Bacardi Limited, Carlsberg Breweries A / S, Suntory Holdings Limited, Brown-Forman, Heineken NV, Diageo plc., Davide Campari-Milano SpA and Molson Coors Brewing Compagnie
Global RTD Alcoholic Beverages Market, By Base Type
Global RTD Alcoholic Beverages Market, By Packaging Type
Global RTD Alcoholic Beverages Market, By Distribution Channel
• Supermarkets and hypermarkets
• Specialty stores
In the basic type segment, the vodka segment accounted for the largest share of the global RTD alcoholic beverage market. Vodka is called neutral grain alcohol because the standard method of making is by fermenting and distilling the grain. The grains used for the production of vodka are corn, rye, wheat or any other grain. Vodka is the most commonly distilled alcohol found in cocktails and cocktails.
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The increasing demand for vodka as a cocktail ingredient in restaurants and bars is expected to drive the growth of the vodka market during the forecast period. Additionally, millennials are ditching binge drinking habits and love to drink by making their own cocktail with liquors such as vodka. Packaging plays a crucial role in the vodka market. A study conducted by Affinnova, Inc. shows that packaging design in the vodka market plays a critical role in impact on shelves and consumer perception.
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