Southern Glazer’s Wine & Spirits Ventures Division Takes Stake in ReserveBar

MIAMI AND DALLAS–(BUSINESS WIRE)–Southern Glazer’s Wine & Spirits (Southern Glazer’s), the world’s largest retailer of alcoholic beverages, today announced that it has acquired an equity stake in ReserveBar, the leading e-commerce platform for premium and luxury spirits in United States, connecting retailers to consumers. Led by Southern Glazer’s Ventures, the agreement expands Southern Glazer’s digital marketing offerings to vendors by providing an additional three-tier compliant platform for marketing their brands to consumers.

ReserveBar is the premier online destination for premium, ultra-premium and luxury spirits and is dedicated to personalization, premium packaging and fast, reliable delivery. ReserveBar enables consumers to discover new releases, special limited editions, celebrity-owned and influenced brands, curated cocktail and mixology content, and bespoke gifts, including custom engraved bottles, spirits, and sets accessories, premium products and other gift items. ReserveBar, which is not an authorized supplier, wholesaler or retailer, connects consumers with authorized retailers to complete the consumer’s purchase. Through ReserveBar, Southern Glazer’s can help connect its supplier brands in the luxury and high-end segments more effectively to consumers in the rapidly evolving digital e-commerce space for alcoholic beverages.

ReserveBar also announces its Spirited Change initiative, a commitment to take action to improve diversity and inclusion in the industry by expanding access to its platform and providing marketing assistance to minority and women-owned vendors. , with the aim of raising consumer awareness of these brands. and making it easier for consumers to find and buy these brands. The Spirited Change initiative will be led by Jameel Spencer as Executive Director. Mr. Spencer is an award-winning veteran brand builder, who has played pivotal business roles for Shaquille O’Neal, Sean “Diddy” Combs, Shawn “Jay-Z” Carter, Pharrell Williams, Justin Timberlake and Jessica Simpson over the past 25 last years. + years.

“With ReserveBar, we are able to offer our vendor partners an exciting, compliant, consumer-focused, three-tier channel to market and sell their premium brands,” said David Chaplin, Chief Growth Officer, Southern Glazer’s Wine & Spirits. “We strongly believe that ReserveBar’s innovative industry leadership in providing vendors with a premium branded, experiential content-to-commerce platform makes them the ideal partner.” This venture with ReserveBar is not only well-aligned with our new craft fine wine and spirits strategy, but also with our commitment to expanding the representation of minority and women-owned wine and spirits brands in the industry. We look forward to helping our diverse supplier base leverage this platform to grow their brands and reach a large and growing category of consumers. »

“We are thrilled to embark on our partnership with Southern Glazer’s Wine & Spirits, as it will allow ReserveBar to continue – and accelerate – its tremendous growth,” said Lindsay Held, co-founder and CEO of ReserveBar. “Having an industry stalwart, such as Southern Glazer’s, which has a never-ending pursuit of innovation, technology and industry best practices, is not only a great compliment to my colleagues at ReserveBar, but also a great cultural and business fit. We look forward to expanding e-commerce, digital marketing and analytics support for Southern Glazer’s existing and future supplier customers. I also can’t overstate how much we appreciate the engagement of Southern Glazer towards our Spirited Change initiative; together, we hope to bring about real and measurable change by expanding diversity and inclusion within the spirits industry.

Southern Glazer’s (SG) Ventures is the firm’s investment arm, focused on creating and accelerating growth in strategic and complementary areas of focus to drive new opportunities for innovation in a changing market. fast. The team identifies, invests, builds and launches new growth engines to ensure that Southern Glazer’s will continue to transform, create value and succeed long into the future. SG Ventures is led by David Chaplin.

About Southern Glazer Wines and Spirits

Southern Glazer’s Wine & Spirits is the world’s largest distributor of alcoholic beverages and is proud to be a multi-generational family business. The company does business in 44 US states, the District of Columbia and Canada. Southern Glazer’s urges all retail customers and adult consumers to responsibly market, sell, serve and enjoy its products. For more information, visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at

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