This wine subscription box uses technology to discover your favorite wines


Life is too short to settle for bad wine. With its antioxidant and anti-inflammatory properties, wine has more benefits than just a delicious way to complement meals, relax after long days, or celebrate special occasions. But how many times have you looked forward to what you thought was a great vintage, only to discover hints of nail polish remover and burnt rubber?

Thanks to a few wine-loving MIT graduates, you don’t have to guess anymore. They created an algorithm powered by sophisticated formulas and complex mathematics that rate wines by comparing 18 attributes to different individual preferences. Their unique algorithm is called Bright Points and their company is called Bright Cellars. By harnessing this technology, you can discover favorite wines you don’t even know and make them more accessible. The process is straightforward.

Three easy steps

Start by taking a simple seven-question quiz about your food and lifestyle preferences, which takes around 30 seconds. Then visualize your matches and gain a better understanding of why you might like recommendations, as well as suggestions on how to better appreciate wines. Then try four new wines that match your profile each month, to skip or cancel at any time. There are also bi-monthly and quarterly options for your shipments. You don’t like one of the wines on offer? With their Delight Guarantee, a Bright Cellar Wine concierge will help you select a replacement bottle to include in your next month’s shipment.

Competent and demanding

Bright Cellars, located in Wisconsin, have been delivering wine pairings direct to home since 2015. Their team of passionate wine lovers are focused on the taste of your selections, as opposed to the label. They use data to find the new, unique and hidden gems of small vineyards around the world, including Italy, Spain, Portugal, South America, Australia and South Africa. The wines are tasted by a team of in-house sommeliers, who typically only allow one out of a dozen wines they taste to enter the Bright Cellar collections.

With such expertise behind the scenes, Bright Cellars has been able to provide relevant wine information to its members. With each box, you will receive fascinating educational wine cards that will teach you about the regions, tasting notes, serving temperatures, food pairings and other specific characteristics of the wines you love. Their thoughtful and unique packaging allows bottles to be shipped sideways rather than upright, which keeps corks moist and prevents oxidation, which can affect the color and flavor of the wine.

Better over time

Through their rewards program, you can get bonus bottles and other perks by rating your wines and referring friends. Each wine you rate also improves your future matches, as the sophisticated algorithm learns more about your taste preferences with each note. The more you rate, the more accurate your matches.

Looking for the perfect gift for your wine-loving friends and family? With wine-related gifts, it is very easy to send a certificate for a Bright Cellar subscription which includes your own personalized message. With a Bright Cellars membership, your friends and family can also benefit from personalized recommendations and stop wasting money on bad wine. Start pairing today and Bright Cellars will get 50% off your first box of six bottles, valued at $ 45. Please drink responsibly and enjoy!

Prices subject to change. Must be over 21 years old. Shipping to all states except Alaska, Delaware, Hawaii, Mississippi, Utah, and parts of Kentucky (due to liquor regulations).

Futurism Fans: To create this content, a non-editorial team worked with an affiliate partner. We may charge a small commission on items purchased through this page. This post does not necessarily reflect the opinions or approval of the editorial team.


About Michael Brafford

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