Nearly 11.4 million bottles of Brunello di Montalcino put on the market in 2021, i.e. 37% more than the previous three years, with more than 1 million reserves (+ 108% compared to 2020); average bulk price at +28% and stocks of bottles in the cellar at historic lows (-38% on December 2020). It has been an exciting year for sales of Brunello but also Rosso di Montalcino (+10% over 2020, to 4.6 million bottles), according to the Consortium’s analysis based on data from the certification body Valoritalia relating to the Been labels distributed in the last year for the bottles to be put on the market.
“Two golden years for the market of our flagship wine have come to an end, with increases of 12% and 27% respectively”, said the president of the Consorzio del vino Brunello di Montalcino, Fabrice Bindocci, “now the goal is to cement the positioning achieved. At the end of February, we will be in New York with our producers for an American edition of Benvenuto Brunello, while a new special event dedicated to Rosso di Montalcino is being studied, a product that increasingly confirms its own identity and great potential”.
Analysis on the bands reveals that the last two super years in the market (2015 and 2016) have reached record numbers. It is indeed since 2010 that the ceiling of 11 million bottles put on the market had not been exceeded. In total, over the past two years, nearly 10.2 million State rings have been delivered for the 2015 vintage and more than 9.4 million labels for 2016. A sold out that has not limited demand for 2017, of which it already has 3.1 million bottles ready to debut on the market. The Consortium is well represented, with members holding 98.4% of the wine bottled. The Brunello di Montalcino Wine Consortium brings together 214 members, for a protection that extends over a vineyard of more than 4,300 hectares in the district of the Municipality of Montalcino (2,100 hectares in Brunello, quota since 1997), in favor of four DOPs in the territory.
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EFA News – European Food Agency